What is the new user experience that the "3D Touch" of iPhone 6s developed after years of development period aims?



It was announced in September 2015IPhone 6s / iPhone 6s Plus, A new technology to sense the pressure of the fingers pressing the display "3D Touch"Is installed. 3D Touch's technology, which enables us to operate even with "depth" in addition to the conventional "vertical" technology seems to have been put into practical use as a completed form of development of five years.

How Apple Built 3D Touch
http://www.bloomberg.com/features/2015-how-apple-built-3d-touch-iphone-6s/

Avi Cieplinski, who once served as an interaction designer at Apple, said on Twitter, "A finished product that I worked at Apple for 5 years has arrived, I can not believe that I actually use 3D Touch." . Cieplinski acquired by ApplePatentIt is a person who has a name as inventor of.

With 3D Touch, you will be able to access commonly used functions in each application directly, as well as various new levels of operations that could not be done in the past. In the following article, you can see what kind of operation is possible with 3D Touch.

"3D Touch" newly installed in iPhone 6s is used like this review - GIGAZINE


As Alan Die, Apple's design director of the user interface, says, "Users who use our products want us to use this product while feeling this is indispensable" Not only does it merely incorporate new technology, but products are being made focusing on the new user experience realized by it. Phil Schiller, senior vice president, who is also responsible for Apple's worldwide product marketing, says, "No one will listen, simply saying" Ability has improved by 5% over last year. "

Syrah Senior Vice President sees 3D Touch as "breakthrough" and thought that it was indispensable for providing a new experience. However, I am reviewing that realization was "extremely difficult". Especially, it seems that it was not easy to put in time and manpower to develop technology without guarantee to what extent it will actually penetrate, "It is a result of doing a tremendous cost and investment in functions that everyone might not use There was also the possibility that the development period of two years would be wasted.When features that were announced spectacularly would be like a rare "demo function" and no one would use it This will be a waste of development capacity, "he says.

At Apple, it seems that there is no specific start time and deadline for specific design projects in particular, and it is not uncommon that a project finally fails in the wrong direction as a result. Therefore, there seems to be no person in the company knowing when 3D Touch started specifically. Instead, inside the company, "If you do not have to bother to return to the home screen by swiping from one app to another, why not just display the shortcut simply by pressing the screen? And what if the terminal senses how to put in force and allows the user to take away "what you intend"?


3D Touch on the iPhone 6s / 6s Plus said that it incorporates a mechanism to detect user's operation and "intention" by embedding as many as 96 sensors under the display. Each sensor has a structure integrated with a backlight that illuminates the display, and it is said that a completely new way of thinking is needed to realize this method, and in cooperation with glass manufacturer "Corning" at Apple It seems that we have been promoting development.


At AppleMr. Johnny Ive who is in charge of "Chief Design Officer"In addition to being proud of 3D Touch's technology itself that improves the user experience, he also has a great pride in Apple itself who has developed such technology. About the idea of ​​developing technology to realize a new experience Mr. Ive said "Why did Apple spend years developing 3D Touch, although it can easily be realized by adding one button? It is because of the experience that it connects more closely to the world.The world is not like binary data of "0 and 1"?

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in Mobile,   Hardware, Posted by darkhorse_log