Master card updates logo for the first time in 20 years, will be changed to simpler design

Alongside VISA cards, the worldwide credit card brand Mastercard announced that it will update its logo for the first time in about 20 years. The aim of this change seems to be in the view of deployment of mobile digital payment service "MasterPass" which the brand is promoting globally.

Mastercard Updates its Iconic Logo and Brand Identity
http://newsroom.mastercard.com/news-briefs/mastercard-updates-its-iconic-logo-and-brand-identity/

Brand New: New Logo and Identity for MasterCard by Pentagram
http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mastercard_by_pentagram.php

The new master card logo. A major change from the past is that the brand name notation has been changed from "MasterCard" to "mastercard" all lower case, and it has moved to the bottom of the logo. Also, the circle of oranges is used as usual, but the process of overlapping parts is simplified also changed.


It is like this when comparing by before after. It changes from the familiar logo on the left to the new logo on the right, but if you look closely it can be felt that the overlapping condition of the two circles is getting deeper.


In addition, the pattern in which the brand name notation lies next to each other like this ....


There seems to be a pattern that only mark is on black background.


Looking at the transition so far, it looks like this. From "Interbank" co-founded by several American banks in 1966, after "master charge", in 1979 the "MasterCard" logo leading to the present form was born.


Posted image on a signboard. The key word "Priceless" seems to be used as it is.


It seems that designs can be put in this kind of event goods as well.


Of course, credit card design will be renewed as well.


And even in the place of digital payment using smartphones, which is a major change in settlement service, MasterCard is advancing its strategy to show its presence as "MasterPass".


From now on, it seems like you will see a new logo even in town like this.