IPhone 7 "Come with innovative features that make you feel you can not live without this," Cook said

Apple's CEO Tim Cook told about "iPhone 7 (tentative name)" currently under development, "will have innovative features that everyone wants to replace with the new iPhone."

Tim Cook calls Wall Street response to Q2 earnings a 'huge overreaction' in CNBC interview | 9to 5Mac
http://9to5mac.com/2016/05/02/tim-cook-defends-aapl-cnbc-cramer/

Tim Cook's interview can be checked with the following movie.

Apple CEO Tim Cook: Optimism For The Future | Mad Money | CNBC - YouTube


Cook's remarks on the new iPhone came out in an interview with CNBC. In the above movie it will appear from around 3 minutes. Cook CEO mentioned in the second half of the second quarter results of 2016 said, "As for the new iPhone," We are developing a revolutionary new technology that we do not know the necessity yet, but feel that we can not live without it We are moving forward. "


Cook said, "I am very excited about developing (innovative) new technologies, refusing Apple to be strict secrecy as compared to other companies," he said. It suggests that Apple will be a sensational feature that has happened over and over again.


As Cook CEO acknowledges, Apple is a very strict secretive principle, so it is extremely unusual for Apple officials to speak about the new iPhone, or even top Cook CEO speaks. However, Cook CEO's comment seems to be a fact that I raised the technical "hurdle" of iPhone 7, greatly increasing the expectation of those who are considering replacing iPhone. Cook CEO says, once it has been used, what is innovative technology enough to feel that it is no longer possible to think about life without this, Tanaka seems to wait for iPhone 7 to appear.