Apple formed a top secret team to greatly improve the search function of the "App Store"

ByPhotoAtelier

If you want to get some application on iPhone or iPad, you need to search for the desired application using "App Store" provided by Apple. What is important at this time is the accuracy of the search function, but in many cases when you do not know the correct name of the application or when trying to find the target application by keyword searching, often the intended one can not be found, It seems that the search function of Store has room for improvement. To greatly improve the search function of the App Store, Apple formed a secret development team inside the companyBloombergIt reports.

Apple Pursues New Search Features for a Crowded App Store - Bloomberg
http://www.bloomberg.com/news/articles/2016-04-14/apple-said-to-pursue-new-search-features-for-crowded-app-store

Apple reportedly has 'secret team' working on big changes to App Store | The Verge
http://www.theverge.com/2016/4/14/11435832/apple-reportedly-has-secret-team-working-on-big-changes-to-app-store

According to Bloomberg, about 100 employees on Apple said they are conducting investigations to bring changes to the App Store. Then, in the search function of the App Store, "display advertisement related to the searched keyword on the search result screen"Search linked advertisementIt seems that it is considered to be the most important thing of Apple's "change" to introduce. Once search-based advertisement is introduced, if you pay even advertisement fee, you will be able to display the application above the search result.

In addition, search-linked advertisement has already been introduced to Android's app store, Google Play, and in particular, in the game category, it is necessary to pay attention to the appearance of the application that was supposed to be displayed on the top search by paying the advertisement fee It seems to be possible.

If you actually search "Play Action Games" in the Play Store application, the search result screen will be as follows.


The leader of a top secret team moving to introduce new search functions to the App Store is Todd Teleacey. He said that AppleStated withdrawalHe was the director of the mobile ad network "iAd" for iOS, which is also an executive of Apple. Many of the employees who worked with Mr. Todd and his iAd during operation were working on improving the function of the App Store as a top secret team.

According to Bloomberg's report, it is quite recently that a secret team led by Mr. Todd began to improve the search function, "It is unclear when the new function will be introduced." In addition, Apple intends to strengthen the search function in 2012ChompWe have acquired.

ByIntel Free Press