Apple's "App Store" has undergone a major update, the rise in developer seizure and the introduction of search-linked advertisements

ByCristiano Betta

An app store that Apple offers for iOS "App Store"Will be significantly updated. In the new App Store, application review is faster than before,Subscription methodIn the case of the application of developer, we change the developer share from 70% to 85%, and the introduction of search linked advertisement will also be carried out.

What's New in Subscriptions - App Store - Apple Developer
https://developer.apple.com/app-store/subscriptions/whats-new/

Search Ads - App Store - Apple Developer
https://developer.apple.com/app-store/search-ads/

APP STORE 2.0 | The Verge
http://www.theverge.com/2016/6/8/11880730/apple-app-store-subscription-update-phil-schiller-interview

Phil Schiller: Apple making major changes to the App Store
http://www.loopinsight.com/2016/06/08/phil-schiller-apple-making-major-changes-to-the-app-store/

When you want to obtain an application on iPhone or iPad, you need to use the app store "App Store". When installing the application, I use the search function to search for the intended application and the application that I like it, but if I do not know the correct name of the application in the App Store or find a target application by keyword search , There are many cases that you can not find the one you want and you have been asked to improve the search function for a long time. Meanwhile, in April 2016, a news report appeared that Apple formed a top secret team to greatly improve the search function of the App Store.

Apple formed a top secret team to greatly improve the search function of the "App Store" - GIGAZINE


And in June 2016, an announcement about the new App Store finally took place. The update content roughly divided into three, "speed up application review" "change developer development" "enhance search function".

· Accelerated application review
In past App Store application review, it took about 5 days from application to application launch. This seems to be because it took a long time for the review process to check whether the application to be judged complies with the law or whether it is safe to install even in accordance with the prescribed guidelines. However, Apple introduced a new examination method, and it seems that some of the applications that passed the recent examination may take only one day from application to publication.

According to Apple's Phil Schiller senior vice president, Apple seems to be reviewing more than 100,000 applications every week, currently about half of applications are reviewed in 24 hours, 90% on 2 days We have succeeded in speeding up the screening process to such an extent that it can be judged within the limit.

· Changes in developer selection
In the App Store so far, the distribution ratio of application sales was 70%: 30% for developers and Apple side. However, in the subscription type application which has been increasing in recent years, although the conventional 70%: 30% share will be fixed for the first year from the launch, 85%: 15% after the second year, the developer side It has also become clear that it will be changed to a distribution ratio that can earn more income.

In addition, according to Apple 's major update of the App Store, Google Play, which has 70% of developers' share of application sales set to follow Apple and set the developer' s share to 85%RumorThere is also.


Changes in developer selection are applied not only to games but also to any category of applications, but in order to be certified as "subscription type application", applications are periodically updated, or new content is continuously distributed Or you need to be able to access existing paid services from the application like cloud storage. In addition, new developers are likely to be able to set different charges for each region for each region.

Changes in developer selection will be applied from 13th June 2016.

· Enhanced search function
In addition, improvement of search function of the App Store is also announced. In the autumn, the category of App Store will be reborn as more accurate, and on the recommendation screen, it seems that the application already installed by users is not displayed.

Also, what is considered to be "the biggest change" is the introduction of search-linked advertisements to the App Store. This means "display advertisement related to the searched keyword on the search result screen", and if the search linkage type advertisement is introduced, if you pay even the advertisement fee, you will be able to display the application above the search result I will. In fact, the screen below is a case of a search interlocking advertisement, and when a user searches for "photo filters", the related application "LightRight" is displayed as an advertisement. It seems to be a way to distinguish whether the application titled "Ad (advertisement)" at the bottom of the application name is an advertisement application or just an application displayed in search results. In addition, it means that only one search advertisement will be displayed per search.


Also, this update will cover not only iOS, but all App Store (Mac App Store etc) operated by Apple.