The move of Google to abolish advertisement on the right side of the search result screen, what is the reason?

The movements of the layout of advertisements displayed on desktop version of Google search results screen are revealed. In the new screen layout, instead of discontinuing the display of Google AdWords ads on the right sideUp to four ads are inserted at the top of search resultsIt will be like that. This is seen as a change aiming at integration with display on mobile terminals steadily increasing search share.

Google AdWords Switching to 4 Ads on Top, None on Sidebar
http://www.thesempost.com/google-adwords-switching-to-4-ads-on-top-none-on-sidebar/

The following image is a reference for the new screen. When searching with the keyword "business card", you can see that four ads are displayed together with an orange "Ad (ad)" icon at the top of search results. Previously this advertisement was also displayed on the right side of the screen, but it is expected to be abolished in the future. In addition, "PLA (product listing advertisement)" displayed on the right side of the screen seems to be displayed as it is.


The insertion of advertisements to the top of this search result was introduced at the end of 2015. In addition to the abolition of the advertisement on the right side this time, changes based on the "mobile first" policy of giving top priority to display on mobile terminals It is considered to be. Please note that ad insertion into the search result may be inserted in the bottom and plus at the bottom.

This display is gradually introduced all over the world and it is expected to be completely shifted to the new screen from February 22 to February 23. When I tried searching for "coffee maker", three AdWords ads were displayed at the top of the search results, and one PLA advertisement and one AdWords advertisement were displayed on the right side.


It was "super cheap smaho" and it was like this, and the right AdWords ad was also displayed. However, the content of the display changes so that each time the screen is updated, there are also cases where the PLA advertisement is displayed at the top of the search result.


"MoMA (New York Modern Art Museum)" is like this. What is displayed at the upper right of the screen is not an advertisement but a "knowledge panel", and it seems that this knowledge panel will be left after the transition to the new layout.


By mid-2015Search on mobile exceeded PC / tabletIt is reasonable to think that this change is one of the optimization tailored to the circumstances also because it is in the situation of saying. The new layout is expected to expand gradually in the future.