Apple is looking for delivery of original video content against Hulu and Netflix

ByTiger Pixel

Apple, which launched the music streaming service "Apple Music" on July 1, 2015, is said to provide video distribution service in 2016, but among them the possibility to produce original video content and deliver Came out.

Apple Exploring Original Programming Move, Could Compete with Netflix | Variety
http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/

According to Entertainment specialty magazine Variety, Apple has set up a forum for discussions with film industry officials and has been discussing the production of entertainment content for several weeks. Also, for negotiations and content creation, he is senior vice president of Apple and summarizes the contents related business of Apple TVEddie · QueHe seems to be involved.


One of the stakeholders involved in discussions with Apple said, "'The purpose of Apple is to make massive amounts of long-time content for streaming services and make enough production to compete with Netflix' It is expected to negotiate in various directions over the next few months and to start service in 2016. According to other sources contacted by Variety, he says he has also made a contract with three hosts Jeremy Clarkson, James May, Richard Hammond who dropped the British popular program "Top Gear". However, the three people have contracted with Amazon after all.

Variety says, "If users plan to produce and distribute original video work, users will compete against Netflix, Amazon, Hulu," and a big shock will run for the video distribution industry is.


Regarding content creation, it is unknown at present whether to order from a production company like Netflix, or have a studio in the company like Microsoft. Apple is engaged in the broadcasting of the original program within the Apple Music radio service, and has produced and published the artist's music video in it, so there is no complete know-how about the production of the original work. Variety got the information that Apple's video distribution service strategy was on the extension of the content strategy gained from Apple Music's experience.

It is unknown whether the service will start yet,Apple plans to hold a new product presentation on September 9, 2015 (local time and date)So there is also the possibility of some announcement on streaming distribution and original content production.