Clearly there are more users using ad blocking than expected

ByThematthewknot

Research company ·GlobalWebIndex, I found that there are more people using ad blocking functions such as "Adblock" and "μblock" that hide the advertisements displayed on the website than it was thought.

Adblocking is More Common than You Think
http://www.globalwebindex.net/blog/adblocking-is-more-common-than-you-think


The question is "Choose what you used when you accessed the Internet from the computer you are mainly using last month," from the choices, "of the users from the ages of 16 to 64 who use the Internet % Turns out that some ad blocking function is used in the main terminal. By region, 29% of Europe is the most common, but even if it is the lowest, 23% of the Middle East & Africa is not big difference there. The details of what means are used to block advertisements is unknown.

In addition, users' privacy awareness is seen in other responses other than ad block by "use of private browsing" (47%), "delete cookie" (40%), "use of tracking prevention function" (15%) It was the result.

Regarding advertisements, it is rumored that a function to block ads will be installed in "iOS 9" scheduled to be released in the fall of 2015.

The adblocking revolution is months away (with iOS 9) - with trouble for advertisers, publishers and Google | The Overspill: when there's more that that I want to say
https://theoverspill.wordpress.com/2015/07/30/the-adblocking-revolution-is-months-away-with-ios-9-with-trouble-for-advertisers-publishers-and-google/

Actually, it seems to be in the form of additional offering from the beginning rather than installing the ad blocking function from the beginning, but a demo movie using "Purify for iOS" which actually blocks advertisement is released on YouTube It is being done.

Purify for iOS: [Refined] Sneak-Peek - YouTube


Browse with Safari


I will use private browse mode


First it was IBTimes ......


I thought that the banner ad appeared as if it occupied the screen


As you go through the site, the banner will be placed next to the text this time ....


For MacRumors, banner ads are displayed above the logo of the site. I often see this.


One ad is also inserted between the article and the article.


The end is YouTube.Taylor SwiftTap the play button to see the music video of.


However, the character "Your video will play after this ad." Is displayed ......


Advertisement playback began.


So, tap "Safari" from "Setting" ... ...


Turn on "Purify blocker".


I will look at each site again.


Banner ads never overlapped this time.


This is also clean neat The banner advertisement is gone.


At the end of the article, the beginning of the next article is visible soon.


Even on YouTube ......


Advertisement never got played and I could watch the music video soon.


"Purify" will appear for iOS 9 this autumn.


Also, although it is not a banner advertisement, yesterday on July 30th Yahoo! The news is a staff blog, expressed the idea of ​​"actively eliminating and eradicating" those that hide advertisements and make them mistaken for editorial content (such as ordinary articles).

An idea for acts (Stealth marketing, so-called stemmas) to mislead the editorial content and deliver advertisements - Yahoo! News Staff blog
http://staffblog.news.yahoo.co.jp/info/20150730.html

According to CNET Japan, "On July 30, we contacted news providers contracted with Yahoo! News to urge information provision on "businesses urging stemmers"That thing.

As mentioned earlier, as blocking against advertisement becomes more severe, there is a possibility that article advertisement which is not known as advertisement by non credit can increase more than now, but it became a nail stab it. In what direction will internet advertisement heading in the future ...?