The data surveyed on a global scale on purchase behavior in online mail order such as "country where Amazon is heavily used" and "what is the deciding factor of purchase?" Will be released

ByMaria Elena

The market size of "Internet mail order" shopping through the Internet continues to expand year by year, and the growth rate is increasing more and more due to the spread of mobile terminals such as smart phones and tablet terminals. Consumer behavior of users in such a remarkable growth online mail orderGrobalWebIndex (GWI)Has released data that has been investigated and analyzed in detail, and from that data, hints on how to sell things on the Internet in the future are emerging.

Free Delivery is the Most Effective Online Purchase Driver - GlobalWebIndex | Analyst View Blog
http://blog.globalwebindex.net/gwi-commerce-purchase-drivers

GWI investigated consumer behavior in online mail ordering to 40,000 Internet users in 32 countries from 16 to 64 years old.

There are more than 1 billion people in 32 countries online mail order users in 2014 as a month, and this number is expected to reach 1.5 billion by 2018. Furthermore, 35% of net mail-order users are smartphones, 18% purchase products on tablet terminals, and this ratio is expected to rise in the future. According to GWI, it is already "m-commerce (m-commerce)" taking the initials of mobile phones online shopping on smart phones, "online mail ordering on tablet terminals" from the initials of tablet "t-commerce The nickname is spreading. In other words, for people who sell goods and services on the Internet, it is important to deal with mobile terminals even further, so the keywords are "EcommerceFrom 'to' m commerce '' t commerce '.

People who mail online through smartphones topped 500 million people in 2014. It is expected that net mail-order sales at mobile terminals including tablet terminals will continue to grow.


This is a graph showing the proportion of Internet users who have experience of online shopping (net mail order penetration rate). In the Asia Pacific region (Asia Pacific) where the net mail order is popular, about 70% of Internet users use net mail order, and the spread of Middle East · In the Africa region (Middle East and Arica), more than 40% of Internet users are using net mail order.


This is a graph showing net mail order penetration rate by country. The highest online mail order utilization rate showing close to 80% high is in China, followed by Germany, Korea, India and the UK. Surprisingly, in Japan, the world's most highly developed logistics, net mail order penetration rate is low, less than 50%. In particular, India, Brazil, Russia, Indonesia, Mexico and Vietnam are cited as areas where users of online mail order sharply increase.


The world's largest Internet shopping site Amazon usage rate is like this. In Germany, I like Amazon the most in the world, followed by UK, America, India as the country with the highest Amazon usage rate.


Although it is Internet mail order which is becoming familiar, worry about the privacy of users is increasing year by year. The graph below shows from the left "Cookie"People who use the private browsing function which does not share browsing history" "AdBlockPeople who hide advertisements with "DoNotTrackMePeople who are using tracking block services such as "The percentage of people using the tracking block service." It is interesting to see the tendency to make privacy more important on mobile terminals than PC.


About net purchasing (social commerce) via SNS is like this. Facebook, Google +, Waibo, Twitter and Pinterest are almost horizontal lines.


The graph above shows the regional penetration rate of social commerce. It is interesting that most social commerce is spreading in the Middle East / Africa region where mail order is not popular. In addition, the graph below shows the utilization rate by age, you can see that young people use more social commerce.


Finally, the motivation top 10 of what made it "decisive" to purchase with online mail order is like this. The first place is "free shipping", the second place is "discount", the third place is "reputation of the word". In addition, there are things such as regional characteristics in the decisive factor, for example in China it is "the reputation of word of mouth" was the first place. The fourth place and the following are "points (other benefits)", "official account of shops of SNS", "simplicity of settlement method" "being able to exchange questions with companies" "consumers participate in product development What you can do "" Recommend (recommendation) function "" Customer service at SNS "has become.