Distributor requests court to disclose information on anonymous reviewer who is negatively evaluating on Amazon

ByLili Vieira de Carvalho

On Amazon's product page, there is a customer review column where anyone can write one to five ratings and comments. Many people considering purchasing products refer to comments of total evaluation and user experience calculated by the number of stars of customer review,A lie comment may be written for reviews and 5 star reviewsProblems such as have been pointed out. Meanwhile, a merchant selling goods at Amazon filed an information disclosure on anonymous users who continue to write negative fake information in customer reviews to the court.

Amazon.com seller asks judge to unmask "negative" reviewers | Ars Technica
http://arstechnica.com/tech-policy/2014/07/amazon-com-seller-asks-judge-to-unmask-negative-reviewers/


Companies that sell supplements such as testosterone enhancers and vitamins at Amazon.com's marketplaceUbervitaHas requested federal courts to disclose Amazon's information on reviewers who are writing critical fake comments on the item. Whether this kind of request is accepted is determined by "Right to comment on the Internet anonymously"When"Right to protect unfair business practices"It is decided on a case-by-case basis according to the individual case of.

According to Ars Technica, there were two cases similar to this in the past. One is a case where a router manufacturer threatens to "appeal if it does not delete comment" a reddit user who wrote a negative comment on Amazon. In this case, the threatening company side sued and lost in court, resulting in the loss of goods sales rights at Amazon. Another one is a mail order site for goods for geekKlearGearIn the case where KlearGear filed a lawsuit against a couple who wrote criticized comments that "20 dollars (about 2000 yen) of items ordered did not reach" in the review column. Again, the company is ordered to pay a couple $ 300, 6750 dollars (about 31 million yen).

ByNic Taylor

The case of Ubervita this time is a bit more complicated. Ubervita is a community siteCraigslistClaim that an anonymous person wrote that "Ubervita is delivering cash to a person who writes a positive review", and so on. Furthermore, according to Ubervita, anonymous person frequently has been discontinued the sale of goods on Amazon to send false mail saying "Ubervita sells counterfeit goods" to Amazon, and the legitimate product user He stated that Ubervita's reputation was hurt because he was pretending to be pretending to be a fake negative review on Amazon's customer review.

In fact Ubervita's on Amazon.comProduct pageLooking at it, for 1865 5 star reviews, there are 180 reviews of 1 star, and its contents are "placebo", "stomach hurts", "garbage, or fraud". Since these comments have been repeatedly posted, Ars Technica concludes that "neither is a real review". If Ubervita's assertion is true, I think that a person with a huge grudge persistently attacks, but will the demand for information disclosure pass through?

Amazon.com: Customer Reviews: W700 Thermogenic Hyper-Metabolizer by Ubervita
http://www.amazon.com/W700-Thermogenic-Hyper-Metabolizer-by-Ubervita/product-reviews/B00HK61L3C/ref=dpx_acr_txt?showViewpoints=1