What is paying the most money in the world for Android applications is Japan
App Annie, who analyzes data in the app store, announced that Google's developer event "June 25, 2014"Google I / O, We released all kinds of data on the number of downloads and earnings of applications on Google Play from the first quarter of 2013 to the first quarter of 2014.
App Annie Special Report: A Look at the Growth of Google Play | App Annie Blog
Below is the graph of the total number of applications registered on Google Play. Google announced in July 2013 that "the number of applications registered on Google Play exceeded 1 million." From July 2013, the graph has never dropped and rises gently, and in June 2014 the number of registered applications exceeded 1.5 million. The growth rate of the number of registered applications from July 2013 to June 2014 is about 60%.
Looking at the number of downloads of applications during the first and third quarters of 2013 and the first quarter of 2014, the number of downloads increased by 50% from the first quarter of 2013 to the first quarter of 2014.
On the other hand, if you look at the revenue of the app in the first and third quarter of 2013 and the first quarter of 2014, it is seen that it has increased 2.4 times in about one year.
Below is the top 5 countries with the largest number of applications downloaded in the first quarter of 2013 and the first quarter of 2014 and graphs of the number of downloaded applications. It should be noted that in Brazil, the number of downloads of the application is 2.6 times in one year. Meanwhile, the number of applications downloaded by South Korea has remained almost unchanged throughout the year.
Looking at the top 5 of the country where the revenue of the app was high, that is, the country where the amount consumed for the app was high in the first quarter of 2013 and the first quarter of 2014, and the graph below showing the profit, Japan Is No. 1 in Dantotsu and the amount paid to the application has increased by 2.4 times in one year.
The number of downloads of the application in the first quarter of 2014 and the top 10 countries with much money paid to the application are as follows. It is the ranking in the first quarter of 2013 that is written on the right side of the country name in English. Countries such as Brazil, Turkey and Indonesia have significantly increased the number of downloads of applications in one year.
This chart shows the breakdown of the downloaded application. The light blue color is "game", the navy blue color indicates "non-game application", and "non-game application" is more than half of the total download number.
However, in the graph in which the breakdown of the revenue of the application is divided into "game" and "non-game application", 90% or more of the applications the user paid money is in the game.
Graphing the number of downloads / revenue by application category shows that both the number of downloads of all genres and the revenue both increased. Especially remarkable is an application classified as "Communication" including chat application such as "Line", revenue has more than doubled in one year.
The following two are the bar graph showing the number of monthly downloads and earnings of applications on Google Play. "DOWNLOAD IS FREE, APPLICATION WITH BETWEEN AN APPLICATION WITH ALL OTHER SERVICES" shown in navy blue accounts for about half of the download number and about 98% in revenue, and a light blue free application or a yellow paid app To the result that is out of the group compared with.
The top five countries paid to the app in May 2014 are in turn Korea, Japan, America, Russia and Brazil, so you can see how huge the Asian app market is.
To summarize the above data, the number of downloads and revenues of applications on Google Play has increased dramatically in one year, and the fact that countries such as Brazil, Russia and Mexico have increased numbers is a major factor. Focusing only on earnings, it turned out that Japan, the United States and South Korea are big markets, and even among the applications "games" accounted for the majority of revenue.