What is "Amazon" in the near future "Amazon Smaho" and its own research and development institution "Lab 126"

It is rumored that announcing is coming up shortlyAmazon's own smartphoneHowever, its development includes "Lab 126It is believed that Amazon is own research and development organization named "Amazon".

Inside the Secretive R & D Lab Behind the Amazon Phone - Businessweek
http://www.businessweek.com/articles/2014-06-17/inside-the-secretive-r-and-d-lab-behind-the-amazon-phone

Lab 126Is a subsidiary of Amazon founded in 2004 and is based in Cupertino, California, also known as the center of Silicon Valley. The purpose of its establishment is that Amazon's own ebook reader "KindleIt is for the development of Kindle series, and the same type of streaming device as Apple TV and ChromecastFire TV,Devices that can purchase items using bar codes and voice "Amazon Dash"We are also in charge of development of such as.


From investors and others, it is also true that there is a voice to cast the question of "Why does Amazon deviate from bookshops that are main business and do risk business with high risk?", But for Amazon, Is there a reason for not doing? "May be the question. Amazon seems to be pointing to investing much of the profit from large sales,Do not give too much net profitIt is clear that it is reasonable to think that entering the mobile phone / smartphone market, which has become one of social infrastructure now based on strong financial capabilities as a clue.

What is expected to be installed in Amazon's smartphone developed by such a Lab 126 is to display the screen stereoscopically without using special eyeglasses or lensesNaked eye 3D displayTechnology called. It is based on the image of the following movie which might look like this.

I3D - Head Tracking for iPad: Glasses - Free 3D Display - YouTube


In the movie, you can use the front camera of the iPad to track the movement and angle of the owner's face and see how the screen changes according to the movement. It is supposed to be "pseudo 3D display" as it is, but when you view the movie while closing one eye, it appears that the space really spreads beyond the screen of the iPad.


This 3D effect can also be experienced with the application for iPhone / iPad below.

I3D on the App Store on iTunes
https://itunes.apple.com/us/app/i3d/id434844658

A similar application has been released to Android, but it seems that there is somewhat difficulty in operation, so many Android smartphones may not run well.

Head Tracking 3D - Android application on Google Play
https://play.google.com/store/apps/details?id=my.codeandroid.headtracking3d

In the demo above, tracking is done with one camera, but for Amazon smartphone6 cameras in front and behindIt may be due to this that is expected.

And here is the movie showing the reactions of those who seemed to have experienced this technology. Everyone gathers voices and seems to be unable to hide surprises as to what "is going on?

Find out what what these Amazon customers are talking about - YouTube


At the end of the movie named "Find out what what these Amazon customers are talking about" shows "Launch event on June 18" It is considered that there is some announcement on the day.

At the time of this recital, Amazon's invitation from The Verge, along with children's picture books "the world is a better place when things are a little bit different. (If things differ slightly, the world gets better" It is a place where attention is gathered as to what this means by saying that the message is attached.


Although the price and pricing of Amazon's smartphone has not yet been clarified,Wall Street Journal coverageAccording to AT & T, exclusive support for Amazon career of Amazon smartphone in the United States is considered to be supported.