The popularity of Fabret terminal, Korea's slightly different smaho circumstances than Japan

In Korea with large electronics manufacturers such as Samsung Electronics and LG Electronics, it is a concern what kind of smartphone is popular. A blogger living in Japan ekianjo went on a trip to Korea on weekends and found that he found a different part from what he saw or felt in Japan. One of them is Korean smartphone circumstances, and I have published what I learned through my experience on my own blog.

Smartphones in Korea
http://pandoralive.info/?p=3491.

One of the things that ekianjo most surprised while staying in Korea is a smartphone trend. I often found in trains and on the streets was not the Apple iPhone but the figure of a person using Samsung's Galaxy.


In 2013FLURRYInvestigatedKorean smartphone market shareLooking at Samsung Electronics 60%, LG 15%, Korean mobile phone manufacturer Pantech & Curitel 10%, Korean manufacturers alone accounted for 85% of the total market share . The popularity of Apple in Japan is 14%.


Meanwhile, looking at the share of smartphone shipments in Japan in 2013, Apple is about 40%, followed by domestic manufacturers Sharp · Sony Mobile · Kyocera · Fujitsu. Looking at domestic manufacturers alone, the share is about 45% of the total.


Ekianjo, who was surprised at the small number of iPhone users, asked South Korean university students about the circumstances, the iPhone is rather popular among young people, the impression that about half of the young people are using the iPhone There is that. However, most people over the age of 25 are said to love Samsung's Galaxy series.

The most surprising thing about ekianjo in South Korea was not the market share of Korean smart phones but the popularity of Fabret, which is about 5.5 inches to 7 inches in size. Although I never saw a person using a tablet, I heard that people using Fabrette were seen everywhere, such as in towns and trains.

FLURRY,Survey for people using iOS or Android terminalAs a result, in the world there were no employees using only 7% of the whole, but in Korea 41% of people are results of Fabretto users.


Major Fabretto terminals released in Japan have "Xperia Z Ultra"GALAXY Note 3"ASUS Fonepad Note 6"G Flex"there is ........., ........., etc. Au was held in the spring of 2014 "Au presentation 2014 Spring"Launched two models of Xperia Z Ultra and G Flex. President Tanaka asked about the introduction of Fabretto when answering questions at the presentation, "We thought that the large screen is not suitable for Japanese people in summer and autumn of 2013 but I thought big screen Since it is numerically clear that it will grow, we anticipate that it will be possible to accept a larger version of the previously planned Fabrette, and the thing that challenged for new things is getting closer to conviction. " I was talking.

South Korea's smartphone circumstances are slightly different from Japan, such as the fact that iPhones with a high market share in Japan are not as popular as in Japan and the number of people who use Fabretto.