Why should news reporters know the number of articles accessed?

ByBlue Fountain Media

On the Internet site, it is possible to examine the data on which page was accessed in detail. For that reason, it is obvious that the article which is hit in the article of the online news site and the article which is not witnessed are obvious, but the person who makes the articlePage view (PV)There seems to be a lot of sites that adopt a policy not to see the data of.

No Analytics for You: News Sites Grapple With Who Can See Data - AJR.org
http://ajr.org/2014/03/19/analytics-news-sites-grapple-can-see-data/

PV is an important factor as an indicator of whether an article is hit. There is no doubt that articles with more PV tend to be popular articles even if the good or bad of PV and articles contents do not completely match. If it is, it is an important task that the news site reporters are required to write articles of "making money" of PV, but as to "whether reporters / editors should be given PV information" I say there is a pros and cons.

For example, as a technology news site, we have 8.9 million unique users a monthThe VergeIs adopting a policy of "Do not inform reporters of PV data". Russell Brandum reporter, who decided to work at The Verge, knew the policy of The Verge which it was natural to know the PV data when working at the former job news site, so even if she asked PV, she could not tell me I was told I was very surprised when it was done.

ByBlue Fountain Media

Editor-in-chief Editor-in-chief Editor-in-chief Editor-in-chief Editor-in-chief about The Verge not to inform reporters / editors about the PV, "In The Verge, I created articles on reporters not only" fashionable "but also" what I feel important " Therefore, I am taking a policy not to dare tell the writer about the detailed PV. " According to Patel Editor,Google AnalyticsSome senior editorial staff are limited to some senior editorial staff who can access all the statistical data by accessing the dashboard of the software and also provide software that provides real time data on which article the reader is clicking onChartbeatIt is generally prohibited to use it.

The Verge can not know the PV of the individual article but only the total number of accesses per month is revealed, "If you update monthly PV record, all the journalists update record We share our honors, "says Patel editor-in-chief. According to the chief editor-in-chief, the reporter initially feels uncomfortable in a situation where PV can not be known at all, some of them trying their own analysis, but they will be able to accept policies over time about. Brandum reporter also said, "If I could get detailed data on PV, I would spend a lot of time looking at the analysis results," and thanks to not being informed about PV data, It seems that I could have had more time to think about articles I write.

ByJacob Bøtter

The Verge's policy of not giving reporters the data of PV is because we think that giving data on PV would rather reduce the number of accesses to the site. In other words, if reporters are to pursue short-term results such as creating only articles that can obtain more PVs by being informed of PV data, the quality of articles will be degraded, and as a result access to the site The Verge thinks that it should be tapering. "The reader of The Verge wants to visit our site because of the high quality articles because the article is intellectual and rich, we can measure 'intelligence' on PV I do not think so. "

Although The Verge's policy that "reporters should not know any PV data" is extreme, there are other news media that think that relying too much on PV is not good.SalonAlthough the reporter basically acknowledges that the reporter sees the analysis data of PV, the data is operated only by the number of accesses every week and it is disclosed only when it is requested. Salon's editor-in-chief David Daley said, "I do not think it would be great to pursue a momentary number of accesses at that moment."

BySearch Engine People Blog

Also, on the Los Angeles Times' online site, it seems that the budget conference of the press department is analyzing the PV of the day before, according to Jimmy Ohr of the site manager, "We need to accept the analysis result. Because the number data tells us about what the reader is asking about the reader, "while acknowledging the importance of PV data," PV is not a goal, it is not even anymore "and data unbalance I deny.