Facebook plans to collect behavior data of "user's cursor"

ByYuankuei

FacebookCollect and analyze user's behavior such as "Like" and commentsIt is used for advertisement business, but Facebook's statistical analysis officer is responsibleWall Street JournalAccording to what I told you, we are planning to start collecting new data collection of the cursor movement of users browsing Facebook.

Facebook Considers Vast Increase in Data Collection - The CIO Report - WSJ
http://blogs.wsj.com/cio/2013/10/30/facebook-considers-vast-increase-in-data-collection/

According to Ken Rudin, director of statistical analysis on facebook, as part of new data collection, "user's cursor movement", specifically, "time to put a cursor on a photo and like it" We plan to start analyzing. In addition to this, we are also planning to start investigating whether the necessary elements are properly displayed when Facebook is displayed on smartphones.

ByMixy Lorenzo

The data gathered in the new way is accurateBehavioral targeting advertisementUse it to display news feeds. Rudin said, "The start of new data collection methods has not yet been finalized and it is necessary to determine whether the collected data is actually effective for the business," she said with a cautious stance.

The method of "tracking the movement of the user's cursor"ShutterstockIt is already used by a company that manages the stock photo site called "Facebook", and it is not a company that Facebook is trying for the first time. Shutterstock says "the time it takes for the user to place the cursor on the image before clicking"Make the utmost use of all user's behavior data for company managementIt is clarifying.

ByLouis du Mont

According to Mr. Rudin, "I can clearly see what the new data collection method is about to start within a couple of months."