Are the articles with many tweets actually read?

ByHank Mitchell

If you are watching Twitter's timeline you will see a tremendous number of people tweeting stories that you think are interesting or useful. Although it is an article on the Internet which is tweeted in large quantities everyday, I do not know how many people are reading the articles tweeted by me personally. Companies measuring online site trafficChartbeatI clarify the correlation between the tweeted person and the article whether the article tweeted really is being read.

You're not going to read this | The Verge
http://www.theverge.com/2014/2/14/5411934/youre-not-going-to-read-this

Chartbeat's CEO Tony Haile said in early February that "among the articles shared by SNS and those who actually read articles,There is no correlation"I said. According to The Verge, Mr. Haile's remarks are amazing for companies that are thinking that they benefit greatly from Facebook's "Like" and Twitter "tweets" for companies that are making social media departments ,apparently.

@jeffjarvis@ Shafqatislam@ Zseward@ FerixsalmonWe've found effective no correlation between social shares and people actually reading

- Tony Haile (@ arctictony)2014, February 2

Josh Schwartz, chief data scientist for Chartbeat, told The Verge, "Mr. Haile is mainly concerned about tweets, as well as Facebook's share capabilities, as well as tweets, There is also a possibility that there is no correlation between the number of people who read it,It is certain that there is no relationship between the most read article and the most tweeted article"I said.

Although there is no clear evidence that there is no correlation between the number of tweets of articles and the number of people actually read, Th Verge says, "Those who read articles from social media are browsing on smartphones, "There is a clear difference in the number of tweets between articles that report crime and articles that will make you happy to read" "If you have articles with many tweets, Even if you do not read such things as things that include content that understands the contents of the article is included, "it is predicted that it is the main cause.

ByDean Shareski

However,Daily MailTaylor Lorenz of social media department of says, "The cause of the lack of correlation between the article and the number of people actually read is probably due to the large number of users who tweet without reading the article, I look through a lot of articles, but I often tweet without reading it.There are few people who read all the articles before tweetingI think that "the relation between the number of tweets of articles and the number of readers is mentioned.

However,BuzzFeedOf the data science team and media siteUpworthyHowever, people who tweet or share articles tend to stay for a relatively long period of 3 minutes 30 seconds or more on the article page, and I actually read the number of articles tweets It seems that it can not be certainly concluded that there is no correlation between the number of people.

ByJulie Kertesz

Considering the arguments of both sides, it is very difficult to judge the quality of articles by the number of tweets, since tweet articles are either not read at all or read to the end. However, the discussion on the correlation between the number of tweets of articles and the actual number of readers seems to be bringing new changes to the way sales of companies belonging to the media industry to advertisers, Upworthy and YouTube are not pageview numbers , It is starting to pay attention to the user's actions on the content.