Are people sharing after reading the article, or are you reading the article after sharing?


ByGotCredit

As I am writing blogs etc., I'm curious about the point of "Whether people are sharing articles without reading or sharing after reading", but on overseas media BuzzFeed , It is concluding that it is analyzing about 7000 articles.

We Read The Articles We Share And We Share The Articles We Read
http://www.buzzfeed.com/cdchan/we-read-the-articles-we-share-and-we-share-the-articles-we-r

As BuzzFeed CEO Peretti took tweet, when I took the data with about 7000 BuzzFeed articles, I read the article carefully (the longer the page stayed) the more the reader shared the article It seems that it turned out to be found.

In response to this result, BuzzFeed's data scientist Chris Chan,
· Do people read articles they share? In other words, have you read the article and share it?
· Do people share articles they read? In other words, the longer the time to read articles is the higher the share rate?
The two questions came to me.

◆ Do people read articles they share?
Mr. Chang reads the article how long it takes the reader to share the article using the Facebook share button in the article, setting as "Equal time on the page of the reader" equal "time to read the article" Analysis of.

Analyzing a total of 6916 articles that were viewed over 10,000 times in August 2014, the graph showing "how long the article reader is compared to the reader who did not share the article" is analyzed As follows. Readers who shared articles had an average staying time of 68% longer than those who did not share it. In addition, it seems that only 153 (about 2%) had a short time to read articles than readers who did not share readers.


In addition, "mobile users" who are reading articles from smartphones and tablet devices seem to be looking at pages 80% longer than the average staying time.


◆ Do people share articles they read?
"The reader who shared the article has found a long time on the page" turned out to be the case, but on the contrary, the question "Is the proportion of sharing articles higher the longer the stay on the page?" Is born.

In the graph below, the percentage of articles sharing on the vertical axis and the time on page on the horizontal axis are taken. Of course the share rate depends on the content of the article, but taking the median, it turned out that the share rate is higher as the page staying time is longer. The reason why the graph per 20% has been rising from the beginning of reading the article is because the reader clicks the share button at the top of the article, and the other readers skip the button at the top of the page and read the article I understand that you are concentrating on that.


Results limited to mobile users are as follows.


BuzzFeed Sponsored Content (Article Advertisement)Results narrowed down only to the following. The fine waveform is different, but the longer the staying time is, the higher the share ratio is the same as in the above two graphs.


Based on the above results, BuzzFeed has derived the following three points as readers' tendencies.

· 1. Readers sharing BuzzFeed articles on Facebook are reading articles about twice as much time as readers who did not share
· 2. The proportion of people who read Articles on BuzzFeed for a long time is more likely to be shared on Facebook
· 3. The above two points also show similar results for sponsored content

Mr. Chan said, "The proportion of readers who are sharing stories on SNS is very few from the total number of readers, but it is an important element to reach more readers" I said.

ByMkhmarketing

Please note that the movie curation siteUpworthyAlso in the company survey, "We have many people who share the content only about one quarter, but more people will share it after reading" is announced.

3 Interesting Things Attention Minutes Have ... - Upworthy Insider
http://blog.upworthy.com/post/76538569963/3-interesting-things-attention-minutes-have

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