This is "Facebook" to increase the number of video views "Karakuri", a movie explaining the composition of stealing content from other sites "How Facebook is Stealing Billions of Views"

It is said that Facebook, which is said to have registered more than 1 billion people worldwide, is already one huge media format. Content that is played on Facebook has raised many views and brings a lot of advertising revenue, but Facebook here treats movies as "their contents" by "stealing" movies from YouTube It is obvious. We published a number of movie works on YouTube, and also said that some works "stolen"In a Nutshell - Kurzgesagt"Explains such a situation in the movie. Narration is English, but you can also display Japanese subtitles on YouTube.

How is is Stealing Billions of Views - YouTube


Facebook announced that the video is being played 800 million times per day on the site.


This is an amazing figure, but 725 out of 1000 actually is said to be "stolen" from YouTube.


Its total number of views is as much as 17 billion.


The "stealing" video site and aggregator will pull videos from YouTube and spread virally on Facebook.


That method is special, and on Facebook, it has a mechanism to replace the video posted on YouTube etc. to the company's video playback format so that it can be reconstructed as content in its site.


By doing so, you can lengthen the time users spend on Facebook at any time, so you can increase advertising revenue by showing more advertisements.


In addition, the number of views "itself" is hidden as well. Facebook is designed to count 1 when the video is played for 3 seconds. Besides, it is designed to count even if the audio of the video is muted.


Scrolling from the Facebook page from the top may cause the video to be played with the video muted. Actually, this time as well, it is counted as "the number of views".


As a result, there is a big difference in the "engagement rate" of the user's content. A movie played on Facebook compared to YouTube is clearly showing a tendency that playing time is extremely short. This is the result because "playback" is done not by the user's intention but automatically.


It is a "convenient figure" so to speak, but Facebook has announced that it brings out a big achievement by bringing out this figure.


However, the real problem is the act called "Freebooting" that replaces the video with its own format.


By moving the video to Facebook format, you will reach more people than the original site due to the influence of Facebook's spreading power.


A typical example is here. Movie posted by In a Nutshell, Facebook's "stolen" movie was played about 3.15 million times and was shared 138,000 times ......


The number of original postings of the original post before being stolen is only about 108,000 times and the number of shares has remained at the level of 1,000 times.


Here is another example. A video of one YouTube bar got 17 million views on his Facebook page ... ...


The movie "stolen" on Facebook has finally recorded the number of views of 86 million times. The biggest problem of "theft" can be summarized in this point in "The Advertising Fees Diverse" which becomes a problem here.


This problem is a very bad situation for individual creators. Stolen your own content makes it hard to find out who the author of the content is ... ....


It happens that even the profits arising from the regeneration are sucked up.


An example of In a Nutshell is as follows. Cost, time, and enthusiasm are poured before finishing a single movie, and the work is completed after 100 hours of work.


This work is made up of income from the advertisement displayed in the video.


Patreon's support is also indispensable.


With this mechanism, creation of animation for individual creator has changed from "hobby" to "work".


Because YouTube has taken measures against this "theft", it can not be said that it is a big problem.


However, there are still situations in which film critique youtube and gamer-based youtube are influenced a little by existence because copyright protection correspondence exists on YouTube.


On Facebook, on the other hand, it seems as if there is nothing wrong ... ...


Actually I have some problems. For example, copyright measures at the moment is like this.


1. Have fans tell you about the violation that your videos are stolen by email or tweet


It is virtually impossible to locate stolen content on Facebook on your own.


2. Search for "copyright infringement rules" on Facebook's terms by Google, not Facebook. Because that is the state that you can access the information you want quickly.


3. I look over long regulations so that I can not see it


Four. Check videos actually stolen on Facebook


Five. Ultimately Facebook removes the video and solves the theft problem.


It seems to be one settled, but in reality 99% of Facebook users have already played the video, so we can not help but say that the problem has not been solved at all.


There is also almost no complaint on the side who steals the video.


This is the composition of 'Battle of Creator' on Facebook. It is as if the income gained from the advertisement seems to be as if it is such "cost considering challenging a long battle" rather than being paid to the "content" of a movie.


Facebook also shows the attitude to deal with this problem, but still it takes a few days to get rid of it, the most important time goes by.


And advertising income which could not be obtained due to being stolen is still not distributed to the creator side.


Under such circumstances, we can never take Facebook as a "partner" of creators.


Facebook builds "Stolen Movie Empire" by using stolen videos, ignoring the existence of creators.


This will not be an action taken by companies that are profitable with huge profits.


However, Facebook has already tested the new monetization method and there is a possibility that some changes will be made to distribute advertising revenue in the future.


However, at this moment it is possible to obtain this benefit only with some major media, and the small creators that are abundant are almost ignored.


So, In a Nutshell suggests that you would like to ask the users watching videos.


When you find a stolen content on Facebook, please show the link to the original content in the comment section, point out that it is the stolen content, and notify the creator of the problem at the same time.


Also please widely spread this movie you are seeing and widely inform the problem.


In a Nutshell Finally, what we want for free internet is the creation of 'creativity' and 'community' for contents, and 'great works', which can be said to be common to everyone It is said, "We are hoping for Facebook to be a" partner "instead of our" disturbance "."


For further detailed information, if you look at the explanation by Mr. Hank Green below, various things are written. Also, create a creator like In a NutshellPatreon.comI was seeking an understanding to financially support.

Theft, Lies, and Facebook Video - Medium
https://medium.com/@hankgreen/theft-lies-and-facebook-video-656b0ffed369

· Continued
Facebook releases illegal content detection "Rights Manager" to automatically determine illegally uploaded content - GIGAZINE