Video research provides "Twitter TV indicator" to measure responses to TV programs on Twitter

ByEsther Vargas

As a numerical value for measuring the response to a television program, "viewing rate" indicating how many% of the households that installed the equipment is viewing the program is used, and in recent years, "viewing rate" indicating " Recording rate "is also emerging. Video research is investigating these numbers, but recently the company agreed with Twitter on the launch of "Twitter TV Indicator" showing how much response to TV programs on Twitter We announced what we did.

Video Research "Twitter TV Indicator" Offer agreement to collaborate with Twitter - Provide monopoly on "Impression Indicator" showing the arrival of tweets -
https://www.videor.co.jp/press/2013/131210.htm


"Twitter TV indicator" consists of tweets number, number of users who tweeted, number of impressions (number of tweets viewed), number of impression users (number of users who saw tweets), and so on. This "impression" will be provided by video research for the first time in Japan through collaboration with Twitter.

With cooperation between television and social media becoming active, video research considers the viewpoint of considering the relationship between TV and Twitter as "the attraction effect on television viewing by Twitter" and "exploring the value of program contents" It is.

When measuring the degree of influence on other people, from the idea that "how many tweets were seen (displayed)" is more suitable than "how many tweets were posted"? We will provide it, so we can grasp the degree of influence.

Also, by checking how the number of tweets changes depending on the time zone, what kind of tweet content will be, what kind of tweet it was seen, how much reputation and programming for the program has topicality It seems to grasp whether it is.

By the way, until now, although we have maintained indexes based on hashtags, we are acquiring tweets using both hashtags and keywords because there are also many tweets without tags.

This "Twitter TV indicator" will be provided from June 2014.

Even at NHKTweeting analysis technique to make use of program reputation on Twitter for program making, And it may be that there are more programs that appeal to "audience beyond the net" instead of "viewers behind television".