What problems should humans think about in the world where computers drive cars?

ByOle Kjennerud

In January 2014, Google acquired a patent of a free shuttle taxi to a real store as a new advertising strategy. To this taxiAutomated driving vehicle (robot car) developed by GoogleThere is also rumor that it is used, and the atmosphere that is likely to be related to the keyword "advertisement" in the evolution of automatic driving vehicles. Under such circumstances, when advertisement intervenes in a system that performs automatic driving, we will inform stanford University · Automobile Research Center (Center for Automotive Research at Stanford Associate Professor Patrick Lynn belonging to CARS) pointed out.

What If Your Autonomous Car Keeps Routing You Past Krispy Kreme? - Patrick Lin - The Atlantic
http://www.theatlantic.com/technology/archive/2014/01/what-if-your-autonomous-car-keeps-routing-you-past-krispy-kreme/283221/


General automobile maker General Motors (GM) said in a CES of 2008 "It plans to sell completely automatic driving vehicles unnecessary for driver in 2018"We made an announcement. After that, in 2012 Google will nearly complete the robot car, and in September 2013Nissan starts demonstration experiments on robotic cars on domestic public roadsI am making it. Looking at the innovation of this technology, it seems strange even if robot cars are on the market at car dealer in 2018.

In such a circumstance, Associate Professor Lin thinks that the robot car may suggest to the driver "Because there are delicious donut shops in the vicinity, would you please come?" This is because the robot car analyzes the travel record and predicts what type of hobby / taste the car owner is supposed to be, and likewise, as the robot car connects to the net, the owner is on Facebook It also points out the possibility of knowing that you put "Like" on the donut shop.

Although the robot car is not yet on the market as of 2014, Mercedes · Benz has "attention assist" on the vehicle that calls attention so that when the driver gets sleepy the driver gets a break.

Mercedes · Benz Attention Assist - YouTube


If this function is combined with the technology of the robot car, there is a possibility that it will suggest "a drink coffee for drowsiness, there is a shop that will deliver delicious coffee nearby" At the same time, Associate Professor Lynn is concerned that it may be induced to a shop advertising even if it is associated with advertisements and a little off the route.

It was held in February 2014CES 2014(Consumer · Electronics · Show), that proposal was made about fusion of cars and the net, and that "everything is connected with the Internet"Internet of things(Internet of Things) "technology evolution also seems to indicate that the future like the one mentioned above really comes. Steve Jobs also blended the car with IT technology before his lifeICarIt has been known that he had dreamed of realizing it.

Nevertheless, can it really happen that advertisements influence the setting of robot cars from companies?

ByEric

When setting routes in car navigation, it is most likely that multiple search results are displayed, such as "shortest route", "route arriving earliest", "route passing the widest route". Route of "100% correct answer" does not exist very much in any case to show the results of merits and demerits, but if there is an element of "profit by advertisement" added here, there is a possibility that another search result will be born It will appear. Some taxi drivers and hotel concierges receive compensation as a reward for guiding customers to restaurants, casinos, etc. Just like this, even with robot cars, it is fully conceivable that the route will be twisted by the power of influential advertisers.

Associate Professor Lin argues that sufficient research is required for robotic car algorithms. December 2013,A man who lives in Massachusetts State is arrested for allegedly trying to contact a person who issued an order for prohibition of approachhad. Although this was not intentional, the man was released as Google found out that Google + sent the mail automatically based on the algorithm, so the male was released, but in the robot car as well, the area and the place where the approach is forbidden There is a danger of being induced to.

ByHartwig HKD

Even if it is not as high as the above example, you can also assume that you take a person who decides to lose weight to a hamburger shop or guides a person who suffers from alcoholism to a bar. In order to avoid such a situation, it is possible not to lead a place where a rider should not go by giving instructions to the robot. Associate professor Lin said the second article of three principles of robot engineering wrote by novelist Isaac Asimov "The robot must obey the order given to human beings, In the case that it is against the first article, this limit is not applicable, "the robot never breaks the superiority of human beings, nevertheless the importance is said that this should be a major principle.

ByChris F. Bartlett

Associate Professor Lin says that there is no problem with itself being advertised as part of the business using robot car itself. However, it is a big problem that a situation where driving of a car, which may cause serious consequences at times, can be led by a third party other than himself, and by a third party who is interested by an advertisement, Since changing the behavior of a car can change drastically only by rewriting one line of the program, we insist that at the development site of robot cars we must pay attention to the utmost care and proceed with work.

Associate Professor Stanford University · Automobile Research Center (CARS) is exactly conducting research including this ethical point of view. Associate Professor Iwasaka said, "I am going to guide the future of transport in the right direction,With the spread of robot cars, the annual cost of 43 trillion yen and 90% of injured people can be reducedThere is also a trial calculation that if technology mature, "traffic accident"Transport warThere may be a future where the word becomes a dead word.