73% of OUYA users turned out not to purchase a paid version of the game

A new game machine that adopts Android as the OS, downloads all games via the net, and free trial versions are prepared for all games so that the trial is possibleOUYA".Call for investment with KickstarterAlthough it reached the target amount with the highest speed record of those days, it appeared rumoredly, but after the service started, only 27% of the total purchased the paid version game, the remaining 73% I understood that it is only enjoying.

Ouya CEO defends game sales as 'better than we expected' | The Verge
http://www.theverge.com/2013/7/25/4556034/ouya-julie-uhrman-exclusive-intervew-sales-numbers


this is,OUYA companyJulie Uhrman CEOThe VergeIt is revealed in the game vendor side actually "The rate of transition from the free version to the product version has remained low"The voice is rising.

There is a speculation that "pirated version is on the market" and "voice acts of the law to run ROM of the old game by diverting the emulator" are being made,Free version is available for all gamesIt may be said that the result is inviting. "Super Crate BoxAlthough playing games like temporary, you can play them for free completely,TowerFallAnd almost all contents are free to enjoy, so you do not need to even include the number of credit cards.

Meanwhile, Uhrman CEO says "In fact, it is not that bad situation." "With regard to 13 titles out of the top 20 titles, 8% of users who downloaded the free version are purchasing the product version as it is.When saying" 8% "as a bite, The vendor in the world of the application thinks "I do not do anything to achieve this 8%", he said, "As more users and games titles increase, this number will improve further By the end of the year, I think that there will be several vendors saying "I succeeded in OUYA."

Uhrman CEO says that in OUYA's business model the main unit is sold at a light price and most of the profit is supposed to be received from the vendor as a margin of 30% of the sales of the game software . And by doing software update of the OUYA main body at about the same a year as the mobile phone, we are aiming at enclosing the user.

At the time of writing (August 3), 290 titles of games were offered, and even in Japan "familiar"Final Fantasy III"Or"Sonic the Hedgehog SeriesThere are also lineup such as. Will it actually come like the reality Uhrman CEO speaks ...?