Moe kyara Package design is familiar with how far we came Complete various foods

When you adopt a moe painting for package design, the sales will rise due to the effect of the picture, the time itself itself being raised by the media by evoking the topic has gone by the media was rarely taken away, it is no longer a classic Although it is "packing design of Moe kyara" which has a feeling that it has turned into a method, something gradually refined in various meanings, things which survive beyond the age and things that will fly a new challenge, what under the willow Various patterns are emerging in such a way that you are coming to a scoop of a loach that you do not know.

So, you can meet various foodsFOODEX JAPAN 2013At the same time, I tried collecting items personified local specialty products and those adopting Moe Moe's character as package. In a sense, it reflects the air of the times.

Shizuoka prefecture will personify and characterize various things such as specialty products and festivals "Moyeo Project"Is ongoing and we also exhibited some items on FOODEX JAPAN 2013. First of all,Altra Inc."Sold by"Curry of hundred karen's chan"is. Shizuoka prefecture Shizuoka city Shimizu Ward guru It is the person who personified the curryHundred (also having) good-bye. A 17 - year - old girl living in Shimizu city who likes football and curry, the habit is "Kare - sama ♪", it is not only to make the package moeier simply, it will bring out more direction as a character You can see what you are doing.


Collaborating with five Moe Moe girls is using Shizuoka prefecture Yaizu botanical string "Sprinkling onions". A 16 - year - old girl who has a tea bowl in the center working part - time at a Japanese restaurant "Hiyori Cloud Cloud"Chan. It seems that he always places onigiri at the manager of the baseball club. As you can see it can not be completed with just one package, it is becoming a picture by arranging three packages, through the prospect that it should be able to sell three times as much as usual by setting it I can see but how do you win?


"We sell health foods and natural foods etc."Fuji Foods Co., Ltd."Are exhibited from domestic brown rice, pigeon · wheat bran, using the serial puff"Wheat bran". Although it is a boy warrior who has done time slipping since the warring States era to solve the problem of modern women, sex seems to be a secret. In this area there is a feeling to reflect the air of the times.


Also roasted brown rice which is also sold from Fuji Food, blended black beans "Brown rice storyPersonified the "Masamasa IharaIkemen warrior who loves nature. Ikemen may be allowed everything.


"Kakishima Nutrition Co., Ltd."Fujinomiya City's fish was enacted from"To blessCanned pickles in olive oil "A mortar can(Sonzai kan) ". "25-year-old tour conductor from Fujinomiya city"Nizio"We are working on sales to spread the newspaper to the world.


"Producing and selling strawberries with reduced pesticide"Ishii Farm"Was exhibited from"Ice strawberry at Ishii FarmAnthropomorphized "Ishii strawbergI feel the willingness that naming sense is obviously not easy to readability and such a kind dimension but it can not be differentiated unless it breaks further to the other side.


The most prominent thing among the projects was "Miyako Fuji Honpo"Arranged Shizuoka folk tales and created a contemporary style"Suruga Densetsu"Adopted the original character of"Ryujin Fukujyo (Ryujin Fugashidan)". From the left, three different flavors of Numazu Nishiura Mikan, Izu Manshuo Soft, Shizuoka Green Tea are under development. Although it may not look like a package of food very much, this is the case as it can not even stand on the game playing field unless you have noticed it as a theoretical point of view when you are lined up at the shop front.


The one that is reflected in the image is Numazu Nishiura mandarin orange, Foshimasa of 18 cm in short size.


The short version contains cards with character AR code for each taste. The left is the spider who lives in the Jinno Falls "Night Izumi Ito"The legendary female dragon whose middle is transmitted to the gate pond"Meruu", The second generation who came to the real world Kaguya Hime"Tea room Tenmaime"


This is what I actually looked at on the smartphone AR. The character being displayed is the night Izumi Ito.


Here is a long version of the same product, 90 centimeters. If you take a mistake it is a length that you can divert an illustration for a holding pillow.


When taking out of the box, it is like this.


By the way, the long version comes with a character poster. Because it is shaken to the extent that it is unknown which one is the main on the main body, the level which feels refreshment conversely.


The encounter at the exhibition corner of Fukushima Prefecture was Azu Wakamatsu City's brewery "Hana Spring Brewing Co., Ltd."Which is sold by"Sakura Yao yori drinking".


It is a sake made from rice, alcohol degree is more than 15 degrees and less than 16 degrees.


Illustrator from Fukushima Prefecture "Arai Cherry"Was the daughter of the Aizu samurai who was active in the Boshin war,"Yae Yamamoto (Yaesu Niijima)I imagined and designed it. Although I am not good at family tastes such as sewing, I expressed the image of Yaesu Yamamoto, which I am good at dealing with machines, thinking that so-called femininity does not suit myself, by Nigiri. It is a good idea to try to make such a background explanation a bit.


"I am selling foods using natto in Mito city, Ibaraki prefecture"Daruma nattoFrom beforeTaste ReviewPosted "Mito natto curry"Had been exhibited.


"Steel angel walnut"Princess Princess ValkyrieKnown as the author of "IntercourseCharacter designed by "Such as". Mito natto curry is the health menu I thought for Mrs. Doshiko maid who is half servant. Or, as a result of continuing to extrude such various settings and character nature, etc. in the front, it has been able to continue to live with the same package design for 4 years from 2009 to the present in 2013, obviously this Whether the winning group surviving beyond the culling, the power of illustration, or the method of selling was good, or whether both of them merged successfully and caused a chemical reaction, in any case, this Mito natto curry was successful It is certainly only worth thinking as.