Seven ways to monetize without showing ads on smartphone apps

By401 (K) 2013

In the free application for smartphones, a method of issuing a small advertisement in the corner of the screen and paying the fee corresponding to the number of impressions and clicks etc. to the developer is already generalized. However, with a smartphone with a smaller display compared with a PC or the like, there is a high risk that the user can not easily use the application by sending advertisement at the expense of a narrow display space, or the user is overwhelmed with the user's convenience, so careful Consideration is necessary. Of course, you can simply charge the application for fee or make in-app billing, but that is not the only way to strengthen the profitabilityVentureBeatThe article of stated, and we propose the following seven methods.

Apponomics: 7 ways to make money from apps without ads | VentureBeat
http://venturebeat.com/2013/02/18/apponomics/

1: Game development


Call / mail application with 80 million users "LINEIt's completely free. However"LINE"On this user base"LINE pop"Puzzle game developed. We have achieved 8 million installations per day and have earned over $ 1 million (about 92 million yen) in less than two weeks.

2: Target overseas markets

ByEsthrt

Users of all the applications in the world are never the same, it is natural that there are variations in the amount payable to the application depending on the country. Although smartphones accelerate globalization, not all developers are catching up with it. It is hard to say that many Silicon Valley developers are focusing on the American market. Because,Countries that raised the highest earnings in October 2012 in 'Google Play' are Japan, The Japanese market accounted for 29% of the total sales of the service, exceeding 26% in the US. Also,"App Store"Japan, Russia, China, Taiwan, Thailand, Brazil, Mexico, South Korea, etc. are also in regions where profit growth is remarkable, and these countries all maintain a higher growth rate than the United States, so these countries If you ignore it, you can say that you miss the opportunity of big profit.

3: Prompt installation of another application


"Dolphin browser"Receiving compensation from other developers by introducing another application and installing it by users. The browser displays a list of applications recommended to users at startup, which is not only popular with users, it seems to be a very good revenue source. Also, it is an application for searching for an application and has "Recommendation function" and "Appsfire"Has also succeeded in raising profits from other application developers by prompting general users to install the application.

4: Use the freemium model


"Noom"Is an application that displays the tasks necessary to do diet (weight loss) firmly over time by the user. In addition, the application offers premium coaching service to users who paid monthly expenses, and has succeeded in monetizing with this model. It seems that the mechanism that the company makes profit by making a basic function free and making a small fee to users looking for a more sophisticated service is functioning effectively for all concerned parties so far.

5: License business


License business is not only available to those with attractive characters and brands that attract users, not all mobile application developers can do license business or sell. One of the companies that succeeded in monetizing this kind is "Angry BirdsRovio is known for its company's right to use characters from theme parks to more than 200 partner companies selling diverse products ranging from T-shirts and toys to smartphone cases and water bottles, stationery to bed sheets and snacks. As a result, in 2010 Rovio got 30% of the total revenue from licensing fees, and in 2012 this percentage is expected to rise to 50%.

6: Charge for enterprises


Cloud storage "Box"Is a typical service that has succeeded by doing business for business. Instead of charging for general users,Dropbox"We are leaving the consumer market where strong competition is crowded, steering the business for companies that are expected to have a wide range of undeveloped markets. Also, a service for centralized management of the information required by the employees of the company "Evernote BusinessSeems to aim for monetization based on a similar strategy.

7: Create entertainment type advertisements


Only creative things like putting ads on the city in the game are not creative ads. With a track record of 60 million installationsTalking Tomcat"Outfit 7 successfully made entertainment type advertisement is as follows.

DreamWorks "promotes the movie" Madagascar "as"Talking TomcatI decided to do with "Outfit 7, but since I understood that the client does not seek simple banner ads, I created an interactive advertisement. When the user spoke to Tomcat more than 5 times, the advertisement of "Madagascar" started up, and the background of the application changed. Narry Singh, who was in charge of monetizing the company, said, "Success has been achieved by incorporating movie promotion as part of the game, users do not want to buy apps, they want a story." I will.

So, while some revenue methods may be difficult for individual developers, there are other ways to earn revenue from the app besides simply advertising or billing users in the same country as yourself It seems that there are many. In addition, advice for developers who have not made sufficient revenue for the application that they made is "If you do not panic even if the app you created does not produce money, install it for a lot of people Let's concentrate on making products that can be used actively, as long as the number of users increases, revenue comes afterwards. "