Possibility that Samsung will give up the development of its own AI assistant ``Bixby'' and Galaxy Store



As part of Samsung's new global revenue sharing agreement with Google, Samsung decided to use Google Assistant or Google Play store instead of AI assistant

Bixby and Galaxy Store installed on Samsung smartphones such as Galaxy series. It is reported that it is considering promoting it.

Samsung weighs dropping Bixby as Google dangles new mobile apps deal-Reuters
https://www.reuters.com/article/us-google-samsung/samsung-weighs-dropping-bixby-as-google-dangles-new-mobile-apps-deal-idUSKCN24U0TF

Google wants Samsung to kill Bixby, Galaxy App Store | Ars Technica
https://arstechnica.com/gadgets/2020/07/google-wants-samsung-to-kill-bixby-galaxy-app-store/

In return for adopting Android as the smartphone operating system, Google gives manufacturers a portion of the advertising revenue generated from Google-made apps. However, Samsung has focused more on promoting its own AI assistant “Bixby” and app sales on the Galaxy Store than on Google's ecosystem.

Bixby is an Ai Assistant developed by Samsung and announced in 2017 with the Galaxy S8/S8+ . Bixby is installed not only on the Galaxy series but also on Samsung products such as refrigerators and smart TVs, and a development kit for Bixby applications has been released for third parties.



Bixby is expected to be installed in the smart speaker ``Galaxy Home'' announced in 2018 and the ``Galaxy Home Mini'' declared at the CES 2020 held in January 2020 as ``to be released in the first half of 2020'', None of these devices were released to the public at the time of article creation.

Another indication of Samsung's unique route orientation is that it has its own Galaxy Store in addition to the Google Play store as a place to obtain Android-compatible apps and content. However, the usage rate of the Galaxy Store is inevitably low because most of the apps are also distributed on the Google Play store. Even in China where the Google Play store is not available, the market share is only 0.59%, ranking 15th .



According to a spokesperson to a major news agency, Reuters, Google has been working on Samsung, which is the top manufacturer of Android smartphones, for many years to stop Samsung's own service, Google Assistant He said he was demanding to adopt Google's search service, Google Play store.

Although Samsung has been rigidly sticking to its own line, due to the pandemic of the new coronavirus in 2020 and the slowdown of technological innovation of smartphone terminals, each manufacturer including Samsung will be hit hard by sales of smartphones It was decided. Reuters said, ``The projects that promoted the development of Bixby and Galaxy Store, which were not well received by users, had to be canceled due to the high cost, and it seems that they are looking for new income sources.'' I'm guessing.



The details of the negotiations between Google and Samsung are unknown, but a source said, ``If Samsung focuses on Google's ecosystem development rather than its own ecosystem, it will be more advantageous than ever. 'We will provide the terms and conditions of the contract,' Google said. Reuters expects negotiations between the two companies to reach a final decision by 31 July 2020.

Google confirmed to news media Bloomberg that 'we are regularly discussing ways to improve the user experience with our partners', while 'Samsung frees its own app store and AI assistant. It can be developed.'

Samsung also announced that it has no plans to remove the Bixby and Galaxy Store from Samsung smartphones, and that we continue to be committed to our services and ecosystem. It is important for the system.

in Mobile,   Software, Posted by log1i_yk