The number of Android activations exceeded 500 million, to 20 billion by 2013

ByJohan Larsson

Among smartphones, it has 56.1% market share than iOSis occupyingAlthough it is Android, it seems that the number of its activation has exceeded the cumulative total of 500 million. According to Hugo Barra, director of product management for Android, Android said that 1.3 million units are being activated every day.

Cumulative Android Smartphone Shipments Will Exceed 1 Billion in 2013 - The Mobile & Wireless Communications portal at IHS iSuppli® offers mobile industry news in addition to updates to the most recent mobile trends. At iSuppli

Hugo Barra - Google+

According to IHS iSuppl conducting market research, the shipments of Android to the world in 2012 are 357 million units, which will rise to 451 million units in 2013, and Android will be the first in 2008 It is said that the cumulative number since shipment will reach 1.1 billion units. In the future the spread of AndroidOS will continue to expand, and in 2016 it is expected to be nearly 3 billion.


On the other hand, Apple's iOS, which accounts for the share of smartphone OS next to Android, is expected to ship 527 million units in 2013, and it is thought that by 2015 cumulative shipments will not reach 1 billion units It is.

Daniel Gleeson of mobile analyst at IHS says, 'Android occupies the world's smartphone market, Android will exceed the cumulative shipment quantity of 1 billion vehicles for the first time in the farthest future.' This means that Android's growth strategy based on the open source platform has been successful for Google. Google takes the style of generating revenue from mobile advertisements and other services, so far, the license fee is drastically reduced by open source to the place where the style of developing mobile terminals by licensing was the mainstream We brought in the model called "big plus for many terminal manufacturers." By the way, the sales of Android devices are Samsung first, followed by HTC, Sony, ZTE, Huawei, Motorola, LG etc.

Apple and Google account for 76% of the market in 2012, and these two smartphone OSs are a successful business model for mobile software, but their approach approach is totally different. While Google is a business model focusing on advertising revenue, Apple generates revenue by controlling both hardware and software. By designing and integrating both hardware and software components, Apple satisfied its customers and made tremendous innovations. Apple's business model is based on previous examples like BlackBerry, but it was an order of magnitude success.

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The point common to both is that we built the ecosystem of applications surrounding the OS such as App Store and Google play, and that mechanism changed the mobile industry greatly. "Apple not only extended traditional PCs but also integrated electronic equipment," says Wayne Lam, senior analyst at IHS. "Apple was able to attract people with smartphone devices by combining elements that are easy to use, brand-new user interface and hardware like touch screen that people would notice unexpectedly, It is the most striking example adopted in Android. "

The most important lesson learned from smartphones over the past few years is to continue renewing their terminals and to provide various brands of smartphones to the market. And the most effective way in the smartphone market based on the new ecosystem is to continue to create application environments that attract users, and in the future we will not only design hardware, but also unique users through digital media content and applications It is expected that market competition including even experiences will be done.

Although it is a different story from activation, it is said that Droid's Jelly Bean model in front of Google headquarters has been renewed. As this model had previously melted part of the head by the sun in summer, the new one became a see-through design only for the girth, not the whole body see-through.