The animation industry has to proceed with the work making and human resources development looking to the future, President Fujikawa of the motion picture association talks

"NARUTO - Naruto"Or"Pierrot magical girl seriesAnime studio known for producing such asPierrotMr. Ikuji Fibukawa's President and Chairman gave a lecture in Digital Hollywood University's Anime · Business Forum + 2013.

Japan Video AssociationMr. Norikawa, who is also the director of the company, tends to look at the domestic first, but when considering business, he suggested that it might be necessary to make works that can be released more strategically to the world. Also, when considering the future, he talked about his idea of ​​"Futagawa Juku" that he should develop not only animators but also producers who will play a large part of their role.

【Digital Hollywood University】 Anime · Business · Forum +2013
http://www.dhw.ac.jp/e/anime_business2013/

the title is"Pierrot's site and future image"


Pierrot Furokawa's chairman is established in May 1979. "Nils' magical journey"Since debut, I have been working on 78 TV series of TV series and 33 theatrical version etc to date, and it will be close to 4000 by the number of stories of the TV series.


Although it is a pier from such a well-established store, animation business has undergone substantial transformation. This is a major reason for the declining birth rate in Japan. At the time Pierrot was made, animation was "100% sponsored", that is, sponsors paid for production costs and network fees, so the production company rarely invested in the work. For example,SunriseIs a popular work of "Mobile Suit Gundam"Is also one of the animations made in conjunction with toys. In other words, there was an aspect that animation is doing a sponsor's commercial. Right now, it is about 20% such as kids animation etc that is made with 100% sponsors.


"Sazae」Has been broadcasted for 43 years, still still No.1 in the ratings of the animation, still rare works that sometimes come into the top 10 even if viewed overall. There are things that seven families surround a round dining table and furniture tv television, and there are things that have disappeared from the original landscape of Japan anymore. When people overseas see it, "This is the most popular work in Japan?" It may be surprising, but indeed, it continues until today. Just like "Doraemon"Has also been around for nearly 30 years," Kids animation lasts for a long time may be a unique culture of Japan, "Mr. Nogawa said. However, from the production company it is very big to be able to continue for 43 years, but no matter how high the viewer rating of Mr. Sazae is, overseas people know Mr. Sazae as well as Japanese There is none.

Mr. Fujikawa pointed out that "Japan's animation is only for Japan", not focusing on overseas, but focusing on how popular in Japan. It is not so much whether the production site is somewhat smooth, but works with businesses connected sideways survive, but there are considerably more works that end up when 6 or 13 video grams are released after being broadcast Also the fact. In the past, I had been wondering how to get the broadcasting frame among the 12 terrestrial channels, but now BS, CS, and distribution forms come out and the inflowing flow is getting bigger. However, if the contents were fulfilling enough, it might be rather thin, Mr. Nogawa.


Most of the animation companies are located in the western part of Tokyo. There are 600 to 700 companies from large organizations to small productions that are done by one or two people, and these companies work together to create 240 works a year. Since the television has an organizational period in April and October, if you are making works of art, the priority will be given to Japan, and it will be later to turn your eyes to overseas. Mr. Nogawa speaks from the standpoint of the producer that it is a sad reality that a considerable part of Japanese animation is deprived of pirated version.


This is also "to spread abroad", it is true that there is great sales force in that respect, but there are also circumstances that it is hard to pass with public radio waves overseas. For example, although there is no sexual part as "NARUTO-NARUTO" produced by PIEROKU, many bloodshed scenes appear. This is because the Japanese broadcasting code is loose compared to overseas, so there is nothing that can be flowed if it matches overseas. Nonetheless, Mr. Nogawa is concerned that Japanese animation will end there if Japanese comics are highly appreciated overseas and it is becoming a tengu. I think that we should proceed with the creation of a work that can be strategically published in the world. Actually, it was said that receiving a work of animation broadcasting overseas at Pierrot was helpful for American animation making and contents.

It is still human resources who will become key after seeing the future. Naturally it is nurturing an animator, but Mr. Nogawa who became a producer by creating a company from a creator thinks that the role of producer will become bigger from now on. Most of what is now called a producer in Japan is a producer of main production and post production. However, from now on, we have to make a producer of pre-production where we have to turn our eyes from domestic market to overseas.


Annecy International Animation Film FestivalMr. Nogawa who went to the factory seems to think that there are many works like art at first, but in fact there are various works, a lot of producers and directors of the pre-production gathered, and planning on the iPad I saw the appearance of selling it. "NARUTO - Naruto" and "Yu Yu White PaperI met a lot of people who liked it, and it seems that it became a stimulation to say, "But Japan does not cooperate?"Cirque du SoleilThere are a lot of productions in Quebec Province of Canada, the birthplace of the country, and we have a bridge between the US and Europe, but Mr. Nogawa who is doubtful about whether Japan will be able to do that in the future. However, even if it is difficult to say what they can do right now, there is also a thought that Japanese comics may have to go out strategically while selling as a Japanese comic.

Last year, Mr. Norikawa, who became president of Pierrot, started "Futagawa jukuWe have the concept of trying to set up " This is an emphasis on the production,Miyazaki HayaoYaIsao TakahataAs the big names such as big name are born from the production field, the directing becomes an important element in various aspects.


I will also discuss producers, centering on them. In the production structure of making things, there are jobs of "Kawakami (Pre-Production)" "Kawanaka (Main Production)" "Downstream (Post Production)". When Kawakami gets clogged up, the rivers get stricter and the downstream becomes more severe. As for that, excuses of "There was not enough time" "Because the budget was not enough" was given, but in order not to repeat, Mr. Nogawa who had decades of experience carried out upstream consciousness education, It is said that there is a desire to have to improve the flow. Details will be made public afterwards.


In the question and answer session, at the Digital Hollywood University International Anime Research InstituteMitsutaka TakahashiMs. Question was done.


Takahashi:
Digital Hollywood University also teaches education to train producers, but as industry structure, people who went up from production progress and animation did not have the time to study fund raising, etc., "years job producer" I think there is a flow that is becoming. Among ideal images and reality, what should an animated producer do?

Futagawa:
Would not it be that there is an image of "vice" as a producer? (Laugh)


For example, batting a budget to make it cheap. However, I think that the producer of things and the producer of the selling are different. If you are making things you have to start with the progress of production. It is important to know how to make a work compactly, motivate staff, make it according to budget, and so on.

But I do not think that this alone is enough, I feel that producers of preproduction are not necessarily beaten up from production progression. Even at our company, people such as former bank man and former trading company man work. I think that it is a good thing that such a person thinks from animation from another point of view, "Let's sell like this", "Preproduce like this", blood comes from the outside. Also, I will not say it all, but we are a business that inevitably conveys know-how. Even at work with the US, the nuance "with such feeling" comes up when interpreters enter, so if you are going to go abroad you will need a different language skill. It is difficult to accumulate all this kind of things on the scene of animation, so I think that the prepro producer should think better from a different point of view than the producer producer.