Toei animation "that has made over 10,000 stories of animation until now and now

In the case of animation currently being broadcasted, "one piece","Toriko","Pretty Cure"series,"Digimon Cross Wars"Series, etc., and a well-established animation production company whose company's history is over 50 yearsToei Animationis. As far as history has accumulated, the number of stories of animation produced so far has become a tremendous number of over ten thousand stories.

"Anime · Business · Forum +2012"Mr. Hideki Oyama, Deputy General Manager of Business Strategy Headquarters, Managing Director of Toei Animation, gave a lecture titled" Toei Animation's Near Future Strategy ".


Representative works that Toei Animation has worked on so far.


Hayasu Ohyama (Oyama):
First of all, I would like to talk about what the situation is in the animation industry. Last year's domestic box office income of the top ten, Japanese movie Western painting is mixed, Harry Potter, Pirates of the Caribbean, Harry Potter and so on,From Kokurikozaka"To fifth place,"Pocket monsters of the movie versionIt will be said that.


Oyama:
If this is made only for Japanese movies it will be like this. It is a live-action movie starred by Mr. Takuya Kimura, who is ranked 1st from "Kokurikozaka," the 2nd place is "Pocket Monsters", and "the wonderful bondage" "SPACE BATTLESHIP Yamato". "GANTZ" "SP revolution" "Aibo - the movie version 2", and in 8th place "Detective Conan 15 minutes of silence"Entered, 9th place is" GANTZ ", and 10th place"Doraemon New Nobita and the Tetsugi Army", Has become. The first place, the second place, the eighth place, and the tenth place are animation movies, and in Japanese movies animation is an important place.


Oyama:
There were seven animated films that had more than 1 billion yen box office revenue in 2011. If you live all the live actions, it will be 32 pieces. Last year, the total revenue of 181 billion yen, unfortunately the previous year was good, so the income and the population have decreased by about 10%. Last year, as a whole there were no movies that exceeded 10 billion yen in revenue, and the number was dropped due to the absence of Japanese movies that cost more than 5 billion yen.

Now, 64 TV animations are produced per week. This material is the figures of the autumn organization of last year, 48 terrestrial waves, 2 satellites, local such as only 14 areas in the Kanto area, together with 64. It may have been 90 weeks at a time when it was fast. The original video work is hard to obtain statistics, but picking up figures from the ballot paper materials of the Tokyo International Anime Fair seems to make around 100 a year. As an anime production area, Japan and the United States are two major production areas.


Oyama:
There are 419 animation studios in Japan. About 50 companies have the power to be able to act on their own, from the point of planning the work to the point of delivering it to the end. Of the 419 companies, 365 companies are in Tokyo. Therefore, animation is positioned as a local industry in Tokyo. Most of it is on the Seibu Line, along the Chuo Line This is because Toei animation painting was made at the beginning, a company that can subcontract and cooperate in the vicinity is created


Oyama:
The sales of animation is the peak in 2006, most recently, it is gradually falling from there. Last year total was 229 billion yen. The box office income of the movie is doing its best, so it has not decreased so much, but sales of DVD are dramatically dropped. By the way, this figure is a gentle falling way compared to the USA, Europe and Asia, and the Japanese industry is still working hard. And, not only for animation but also for ordinary movies, the numbers on the DVD are falling. Likewise, the part written as "commercialization", so-called copyright business, merchandising numbers have not dropped so much, and it can be said that we are doing my best


Let's go into the story of Toei Animation.


Oyama:
Toei animation sales etc. are such numbers. There are 550 employees, including overseas subsidiaries, of which 200 are working in the Philippines.


Oyama:
Toei animation now produces three to five theatrical versions of works, approximately 300 to 250 television series, and several video and other works in one year. The difference between animation and other businesses is that the life cycle of the work is very long. In other words, it is a pleasure that you can see it even if you brought the work of 40 years ago or 50 years ago. Toei Animation has made animation fairly, but the number of theatrical versions is 206, 196 television shows, 91 TV specials and so on. Total will be 10813 episodes, 5292 hours worth. This is the figure as of the end of September 2011, so now it is increasing more than this.


It is a point different from other video businesses that these are active forever. I think that the number of this library also prevails for Disney and Warner


Looking at the share by region, Asia is 28%, America is 30%, Europe is 42%. I have not done much in America recently. Incidentally, Toei animation accounts for 34% of all overseas exports. Exports also amounted to 16.8 billion yen at the peak of 2006, but now it is around 9.2 billion yen.


Oyama:
Copyrights are becoming the mainstay of business. There is a theater screening right, but since Toei Group is our company, Toei distribution works are mostly done. Television broadcasting right is the one that decides the period and sells it to the key station center, and during that time we are being broadcast on terrestrial broadcasting. Video rights will change according to the way of the program at that moment. For example, Maruchi AQL for pretty cure, one piece for Avex.


Our main business partners are these companies. In our company there are many original works, so many authors and publishers. And it is not noticeable, but advertising agencies are also important. We will secure a television frame through here. For example, if it is a one-piece broadcasting space, Asato decay, Dentsu said it is the broadcasting frame of Digimon. In addition to that, Yomiko Advertisement Inc. and others will secure a frame with it and expose the work. Licensee is a company that gets product license from us and makes products, for example Bandai.


Oyama:
I will look at the comprehensive power, but I think that there is no other company in the industry that has power as much as this. First of all I think that it will be production capacity. When I have a lot, I have made 6 new works a week, but I think that it is not easy to keep creating that quality, and to integrate these resources, equipment, software, and their systems. This is what Toei animation has built over 50 years. In recent years, unfortunately prime time animation broadcasting frame for children is decreasing. I guess there are only 15 to 6 now. It is the comprehensive strength of Toei Group that exerts its power here. At the Toei headquarters, we are doing Super Sentai, now the Kaitai Sentai Gokaiger, but there are other drama works such as buddies, and maybe we have a good relationship with TV stations.


Oyama:
In the past, Dragon Ball and Sailor Moon were sold in Asia and advanced to the United States. These two items became challenging, and we decided to land more steadily in North America. When it comes to selling it attracts attention, it is said to be a flower form of export commodity, but as us we have just made animation in the same way. One Piece and Pretty Cure, Digimon, I think that these will also be the product of the next overseas strategy by repeating the number of talks. Saint Seiya and Dr. Slump are also popular works long and are popular in Asia and Latin America.


Since overseas sales can not be sold without a certain number of stories, I tried to summarize how much there was. Dragon ball is already over but there were 508 episodes including GT. Although Digimon is increasingly increasing in number of stories, I think that it will be around 320 to 325 in the end, beyond 310 story. Originally it is a popular work in the US, so I'd like to sell more and more. One Piece is over 520 episodes. I think that this is probably the most widely talked work of our company, but since Professor Oda says, "I will draw for another ten years", I think whether it will continue still. The Precure series is the eighth year, so far there are 376 episodes. PreCure is a 10-year project, which goes about 50 episodes every year, so I think that I will finally go to about 500 episodes.


A local language version is made for each overseas sales work on each land. All together, including English, German, French, Italian, Spanish, Mandarin, Cantonese etc in China, it is a very rough summary figure, but 50,000 episodes should be exceeded. These are made by television broadcasting, but because they are contracts that can be used with other media, I think that they will demonstrate their power when delivering the Internet in the future.


Oyama:
The keyword in terms of what we are going to do is "7 billion people - declining birthrate". I think that these long-term corporate strategies are the key points for a big studio in the figure to survive like Toei Animation. Not only animation but also video has been adapted to the media that occasionally appeared, but how is it going to respond to Youtube and the Internet in the future? It is said that the population of China will soon decrease. Until now, animation was regarded as being for children, but we have to make it possible for adults to enjoy it. And we will also promote globalization.


Oyama:
At the beginning there was only business for theaters for animation. At that time, there was a person named President Ohkawa at Toei. However, "Is not it that only animation fields are losing to Disney?" For those who make long animation for the theater You started it up. Initially"White snake"I made a feature film that got a subject in Chinese classics, saying that the door of the movie theater will not close, it was a big hit. After that I managed to make an American television anime by saying "There will be animation on TV as well". Our first TV animation is "Wolf boy Ken"is.


Previously our company was also making it all analog. It is a flow that draws with paper, traces to a cell, colors, shoots with a camera and edits it. Now it is now possible to do from drawing to editing on a personal computer. Cells and others became unnecessary, leading to cost reduction. In analogue there was a limit in image expression, but various expressions were born in digitalization. I think that the effect of the latter is great.


In terms of digital, Toei invested 5 billion yenToei Digital CenterI made it. This is a digital post production which can consistently create images from the beginning to the end. For example, in a recent work of the "PreCure" series, characters are dancing in the ending, but we do this motion capture etc. here. In addition, the preview room is about 200 people, so even if it is a B grade work it looks like an A grade work (laugh).Token InstituteBecause we are engaged in research and development of technology, token (Zukun) is attached from German language (Zukunft) which shows the future. This was named by President Okada of Toei.


All studio of Toei Animation is tied with private line. As a distinctive feature, Manila in the Philippines has a 100% owned studio, but it is also connected with a private line. Until now I have sent finished goods by airplane and air transport, but now when I send a picture storyboard or artworks material, things like colored objects will be sent in the evening are possible I will.


Oyama:
There are various good points for digitization, but there are things that you can deliver video and music. For example, "One Piece" is a one-hour after on air in Japan, we are doing a near-sale broadcasting which can be seen on the net in the United States.


Although this is a brief one, I am investing on the fact that the video contents distribution market and the mobile contents related market are growing. Also, as a new attempt "KyōsōgigaWe are also proceeding with a project called " (Deliver this volume on the net in December 2011)


In the lecture, Mr. Oyama himself said that Toei animation has history and many people "large company of figure", but rather to cling to the old-fashioned model, rather to maximize the advantages of digital I am making works that I made useful. There is also a merit because there are many contents that you have, for example "Mr. Nikkyo" is very popular not only in Japan but also in China,A movie to be released throughout China is made in 2012.
The more we assemble to make, the more we can make use of it to develop business, it will continue to be the strength of Toei Animation in the future.