McDonald's will implement a campaign to change books of happy set to books

ByJ.dopf

At the McDonald 's in England, a campaign was started to make books attached to Happy Meal (Happy set in Japan) books rather than toys.

DK Amazing World Books Happy Meal £ 1 Book Offer - Terms and Conditions :: McDonalds.co.uk
http://www.mcdonalds.co.uk/ukhome/policies/DK-amazing-world-books-book-offer-terms-and-conditions.html


McDonald's to give away 15m children's books with its food | Books | guardian.co.uk
http://www.guardian.co.uk/books/2013/jan/09/mcdonalds-give-away-15m-children-books


What is distributed as bonusDorling KindersleyScientific reading materials published by the companyAmazing World SeriesDiscount coupons in the UK, bookstores in the UKW · H · SmithIf you take it to Amazing World series, you can purchase one book you like (about 140 yen). By the way, the list price is quite wide from 1.99 pounds (about 286 yen) to 30 pounds (about 4300 yen). This campaign will be held from January 9 to February 26, but the book itself will continue in the future, and by 2015 15 million books will be offered to children.

In 2012 at the McDonald's in the UKMichael MorpurgoMs. Children's Literature 'Mudpuddle Farm' Series 9 million discount tickets as Happy Meal's bonusAn attempt to distribute was done. The campaign was very positively received by the parents of the children, so it was connected to this time.National Literacy TrustAccording to one out of three children in the UK one does not have a book, and half do not like reading. Alistair Macrow, vice president of McDonald's UK said, "This is a great opportunity for children to enjoy reading."

ByHorrigans

So far McDonald's has been criticized as Happy Meal, which is purchased for bonus purposes, is the cause of obesity, and in San FranciscoHappy set regulation ordinanceIt was as well passed. It is thought that this campaign was also received criticism, but from the viewpoint of health rather than literacy,Nutritious LifeStacia Helfand, a nutritionist, says "It can not be said to be the most healthy choice"To criticize. "It is not a good idea to associate education with food, and if McDonald's really want to enrich children's lives, it will improve the nutrition of food."