What is the know-how of the presidents who did not go bankrupt for a game company that started business for seven years?

There are many people who wish to start a game company, but it is difficult to do without starting the company after going on a business. For these people, the presidents of four people who are active in entrepreneurship in the game industry naturally talked about their founding know-how.

How to not let a game company that started a business go bankrupt for seven years

DropWave Co., Ltd. Kotaro Honjo (hereinafter referred to as Honjo):
Drop WaveMy name is Honjo. Today I would like to tell you about the management of the game company by saying "How to prevent a game company that started a business from going bankrupt for seven years". While welcoming me and three presidents to the guest, I will speak frankly from your real experience. As the purpose of this lecture is to people who want to start a game company in the future but who do not know what to do but who thinks that although I started a business but think that it will not go well, we like it, but I wish something to be helpful I am thinking.


Honjo:
So, I'd like to keep track of your attributes for a moment. Who are you thinking about starting a business from now on? It's like letting them say and say ... (laugh). I think that it is masculine where my boss is, but (laugh). This is where we are. Who are you doing for free on an individual basis? It is surprisingly small. So who is the start-up? Oh, Mr. Matsuyama!Cyber ​​Connect toI was the only one. So, I'd like to start a business in the future but if you can not raise your hand, it will be 90% on the judgment that it is about 90% (laugh).

Honjo:
It is a table of contents. I think that there are many people who want to start a business this time, I'd like to talk about focusing around the first year since I started my own business from the beginning of the dawn, mainly in the dawn.


Honjo:
Well then I will tell from the speaker introduction.

Hexa Drive Co., Ltd., Masakazu Matsushita (Matsushita):
Hello everyone! Everyone, I'm not worried anymore (laugh)? At such times Osaka is always saying "I 'm stupid" but we are doing it again in the sixth year. In Tokyo and OsakaHexa driveI am doing a representative of a relatively programmer company. We have recently begun to take action on social as the focus on the development of home consumers. I also wanted to make Kansai excitingGIPWestWe also organized an organization called "Exchange meeting". I would like to talk variously today, so thank you.



Hottie Co., Ltd. - · Akito Hama (hereinafter, Mr. Keihin):
Hello everyone.Hot Tea -My name is Keihin Bama. I was a different color among presidents who came today, and I started a business as a student. Originally I did not want to make a game company, I was a very conspicuous shop, so I finally wanted to be said to be "the best in the world" first "So, then, it is a venture I dropped out of college and made a company. However, as I registered the company but I had no experience of doing what I could do without working experience, I feel like I was a student and I started a cram school with a word of teaching studying for entrance examinations for the time being. There were various kinds of setbacks, but as I was doing seriously at some schools in the area and increasing the number of stores with a certain brand in the area, I definitely would not be the best in this business just by this business, So, in IT, we started a game company with a very uncomfortable feeling. Because I do not have a smartphone coming around around 2009, I changed my business style to develop smartphone applications, now I focus on one smartphone game, I respect the company Nintendo, so I am the best in smaho's game in the world I think that I would like to create a company that goes beyond Nintendo!



NAC · Kenji Tsushima (hereinafter Tsushima):
NAC CorporationMy name is Tsushima. Thank you. All our company is a graphic designer company, it is a company mainly focusing on the design department in game development. I was a salaried worker of a different industry until 28 years old, but I entered this industry and have a lot of hardships and started a business at the age of 35. I hope to be able to tell stories to help everyone around the area around.



Honjo:
In the end I will introduce Drop wave Honjo. I was from Kobe and I was a programmer for consumer games, but I absolutely wanted to make an online game and in 2005 I started a business. At first I was developing consumer, but from the beginning I started researching servers of online games and building databases. Then, in the past few years, the browser / social game boom came and the technology and the market we have had become very matched, expanded our own operation and development and business of online social game Indeed, now we have grown to about 50 employees with about 50 employees working outsourcing and managing online and social games in about half.



◆ 1, What did you first decide to start a business?


Matsushita:
I thought that there are three jobs, money, fellows, and three plans when starting a business. Among them, especially those who do together are the most important, and it is decided what they can do with their friends. I think that it is necessary to secure work and place in the beginning to convince the group, "Because I can do this kind of work in such a place, I will go smoothly even if I change my job" I persuaded it.

Budget holder:
Since I was a college student at that time, I also made a circle of entrepreneurship in the university that I need a friend. Initially I thought of entering a circle of entrepreneurs and inviting people there. Well then, there was a time when I kept my head down, trying to distribute leaflets like "Let's become the best in entrepreneur circle" at university premises by myself making it myself as a solicitation of religion.



Tsushima:
I am 28 years old and I have no particular ground for entering this industry, but I was thinking of independence at the age of 35. What I was doing is creating a personal network. However, I did not do it systematically, I like human relations a lot, and consequently it turned out that it was a human network that worked when I was 35 years old as a result. It is also the encounter in this session, and I think that spreading a connection that is not only a connection of money will be for my company as well as for my future.

Honjo:
By the way, this time I feel that the lineup of four people is a bit rosy because Mr. Matsushita is a program system, Mr. Tsushima is a design system, Mr. Keihin Bashi is a student venture system.

What I did after I decided to start a business, I started saving money for the time being. At that time, I was in a company where the overtime payment comes out, so I worked full overtime and saved bonuses, I brought lunch boxes every day and cut my life funds to the last minute, I saved about 3 million in 1 year and a half. At the same time, I switched the reference book of the program I had bought up to the book of management, accounting, and sales, and just read it.

Matsushita:
It feels like it starts with a pretty serious taste, is not it?

Honjo:
Is it better to give more? Well, as soon as Mr. Tsushima looked red, I was drinking it for lunch .... I saw the person who drinks before the lecture for the first time.

Tsushima:
I am drinking about 300 days in a year.

◆ 2, How did you gather friends (founding members)?


Matsushita:
I started with five colleagues from my previous company. With my ideals "Do you want to make such a company together?" Because it was a partly listed company, I am tremendously grateful to my colleagues who quit there and took the ideal. It is glad that the members still remain. We recruited new graduates early in a year after our foundation.

Budget holder:
I made a circle to gather members, but because it was a circle I did not understand translated by students who did not understand such a translation, no people were gathered at all either. Meanwhile, I was able to win the contest of entrepreneurship support group called Dreamgate, and the winner at that time had a plan to have Horiemon's bag holder. thereDawn of GaiaThe interview of the TV program entered, people gathered a lot of circle names selling temporarily. But, I did not have any work experience, so I think that it was a very wasteful thing that excellent members gathered together got away. When I heard Mr. Matsushita's story I think that it is very enviable part, I think that there is also energy that comes out at the time of establishment again, so it is very wasteful to escape the gathers gathered there, so the founding members I think that you should do it together without absolutely leaving.



Tsushima:
In our case, there are almost all the development staff who were enrolled at that time, but our company has a very low turnover rate and these staff are enrolled now. I truly appreciate everyone who worked seriously and I would like to continue growing the company and sharing joy.

Honjo:
I called to the staff who retired at the same time upon retirement. It was very strong that I do not want to bother the company I was originally, so I did not reveal anything to start my business until the day of retirement. Even the two of our founding members are still being asked to do as an officer. After that there was a desire to adopt a new graduate recruitment. President Fujita of cyber agent "Confession of the president working in Shibuya"I recruited new graduates from the first year and quit all members, but all the staff members in the second year have become established and become the core of the company", so my company also has 2 I started recruiting new graduates from the year. Thankfully now half of the members are still left and I am doing my best as a core member.

◆ 3, How to quit a beautiful company?


Matsushita:
As early as possible, is to say half a year ago if possible. I told you six months ago. Even if it says one month to two months ago, it may be OK in the world, but then it is not possible to keep up with the progress of the project. Even if you quit your company, there is a good chance of getting into a relationship, so I think that it is the minimum courtesy to quit after making a relationship that you can get along.

Budget holder:
In my case it may not be helpful at all, but it is how to quit the university. Even if I quit college, the university side and my friends say nothing, I think how relatives understand. As a technique, it is important to gradually give up. In the case of myself, very strategically I took a leave of absence and a retirement age, a retirement when I went from 1 year to 2 years, a retirement from 2 years to 3 years, a grandpa crying at my second retirement. After that, I made a company, quitting the university after taking a leave of absence at the mood of giving up to my relatives. It is a very sad memories that I was dealt with very badly by the secretariat when I submitted my deletion notice.

Tsushima:
You quit after making a company, are not you?

Budget holder:
I think that the order of retiring and making a company and quitting is important (lol)

Tsushima:
As I thought, "As soon as possible". I am out of talk with the subject, but I was told that my company's boss who worked before entering the industry at 28 years old "I will regret absolutely", on the contrary, I thought "I'll do my best."

Honjo:
This industry is very problematic when going through the project, so be sure to do it till the end. The thing not to bring the customers afterwards. Because the industry is narrow.



Matsushita:
It's a digression, but I told my boss of my previous company, "Come back, if you are bad, on the other hand, get bigger and come back", say big things.

Tsushima:
I am happy that there are many staff who come back.

Honjo:
When I quit, I was surprised to get down to the director as saying "I think that I will be indebted in the future.

Budget holder:
I did not say anything to the university (laugh)

◆ 4, What is the capital policy (stocks / entrepreneurial funds) at the time of establishment?


Matsushita:
I borrowed 10 million capital from individuals and returned it in about a year. The important thing is that he was making a connection that lends 10 million. Connection with people is power itself. I think that it is difficult for stocks to make stocks for other people because they have been issued money, so basically I have everything.

Budget holder:
I borrowed 5 million from my relative. I started by investing the money in the company. At that time, because it was a business called cram school, I borrowed about 150 thousand rent and had a fixed cost of about 400 thousand with 150,000 executives' compensation for me and the vice president, 5 million would have 1 year if I had it. I think that there are times when we divide stocks in order to increase the motivation of our founding members, but quite often I quit. At that time it is troublesome for external humans to have it, so when you leave the company, including yourself, I think you should contract to return the stock to the company.

Tsushima:
I started capital from 3.5 million, but there was a work scheduled to be paid in 20 million since the establishment, so I was able to start smoothly with it. I think capital is capital fundamentally, more importantly I think that it will make a business structure that will continue.

Honjo:
I spent about 5% each founding member who used all 3 million savings and said "I want to put us in" as well. At that time, having 90% or more in the same family, it was set that the executive remuneration became less than 90% because the executive remuneration was not deductible. I think that it is better to leave the stock absolutely to pass the stock as trades or the like at the time of establishment. There is a company that is being subcontracted on end without doing it and refusing the work from the company.

Japan Policy Finance CorporationThere is a bank called a founding support loan with a bank called, but it will lend us with individual compensation until suddenly about 200% of capital. If you save 3 million, if you write about 10 lines per sheet, you lend 3 million suddenly. Since it will lend up to 6 million if you make it firmly, it is recommended that you capitalize at start-up. In my case, I made a company when I had 2 million funds without thinking anything, so I only repaid 2 million because I borrowed only 2 million, so I regret not having done anything wrong.

◆ 5, what's the first office?


Matsushita:
I borrowed it to a company I knew. However, I paid my rent and utility fee. I got narrowed from one year and a half to two years, so I moved to a new place.

Budget holder:
I started being influenced by Horiemon and cyber agent Mr. Fujita and Meeha - so "Bit valleyProbably! I borrowed a borrowed office in the love hotel street in Shibuya. Since I thought that it was cool that it looked like "I started growing from tatami mats tatami mats", I tried to choose the office that is as rigorous as possible. However, the environment was too bad, and it was awfully dusty for half a year, it became asthma, I cried and cried.

Tsushima:
I rented a cheap underground office in Gotanda and moved to my present office at the time of renewal of the second year. I think it is fun to grow at the first cheap office and share joy with friends.

Honjo:
I came to Tokyo on a night bus every weekend and looked for a property, but the first customer was Shinjuku Gyoen and I tried Shinjuku Gyoen in Shinjuku Gyoen as it is said that I did not know about Tokyo. I thought that it would be OK for about 7 thousand 6 tatami mats, but my business partner was a bubbly person and I was proceeding with "It's OK here!" I went to see a high-rise apartment in 25 stories. I went up to the 20th floor and I was amazedly surprised when I saw the scenery and decided on the spot. However, it was about twice the assumed budget, the security deposit was so high that I brought it about one third of my founding funds (laugh). In my real estate store that is written as "Famous Foreigners' Welcome" on the 5 th floor of the suspicious Sarah Kin Building in Shinjuku South Exit, my house is to be trimmed down to Gili, I would like to borrow the cheapest place around here 19 thousand three tatami appeared in Minami Asagaya, I threw my baggage in there and worked while staying at my apartment. By the way, there was a veranda in the apartment, but when you invite me to bring a friend from Kansai and ask "Let's do it together", drink the wine there while watching the night view and say "Let's make a one shot" almost 100 It has the effect of falling%, it is good to be over there.

◆ 6, What about tax accountants, labor, lawyers?


Matsushita:
I searched them on the net by themselves, asked the person who had a feeling by listening to the story. I am still doing it.

Budget holder:
I tried it by myself, so I had a hard time. Especially since there seems to be various techniques on the tax side, I think that it would be better to have a tax officer properly when it is particularly profitable.

Tsushima:
I looked for a tax accountant and labor on the net. It happens to be a good one and I am indebted to the seventh term of the season. In my case it was a tax accountant → contractor → lawyer. As a tax accountant really is a story of money, I wonder if I should put on with the momentum from the beginning. As the number of people increased, as the number of workers increased and work increased, things like contract deficiencies increased, so the lawyers asked them to see it.



Honjo:
There was a system that allowed me to meet with a tax accountant for free at the dream gate so I consulted there. The tax accountant at the time of startup decided to do business with the mobile number directly entering the company at the time of registration, so that it is "10,000 a month" so please do it. He asked about three years. After that, as the company grew bigger, I thought that I would like to get a tax accountant properly, because the consulting person says "I will introduce you acquaintance", so it was an atmosphere of "Are you OK?" is not it. Clothed with hair bobsa. So, when switching to that person, after the end of the third term and tax investigation entered, it was already irresponsible and I got about 5 million after pickup. I thought my intuition was correct. After all, the president of the acquaintance asked me to introduce the local tax accountant office and reviewed from scratch, but the tax accountant is best not to be a consultant but to introduce it from the person who actually succeeded.

◆ 7, How did you find the first customer?


Matsushita:
Although I got a job via acquaintance, it is impossible to get a job from a person I do not know at all, so it is important to get acquainted with various people while staying at a company. From that point I think that it is a track record, so it is important to get one by one and gain trust.

Budget holder:
In the case of me, since the business was a cram school for some reason somehow there was a memorable difficulty at the beginning. I can not enter a new mysterious learning cram school if my parents put in my children. There was a time when it was extremely difficult to distribute leaflets in front of the station and head down, and it was the hardest time in my life that "I am listed as the youngest and it is the youngest company listed and it is the best in the world to be listed as the world ..." There was a muddy season. But thanks to that hard experience, I think that it seems all right no matter what happens.

Tsushima:
Initially I operated about 300 companies by email and phone. About 2% led to work during that time. Now that the customer has introduced a circulation that introduces other customers, it got easier, but at first it was desperate.

Honjo:
Those who took care of in the era of free programmers introduced a company I got acquainted with, and received program development of WEB. I got a business started and started a business. At first, I participated in a social gathering where various producers gathered, distributed business cards and opened it all alone. Then, I got an order for a flash game from a major game company, and I never had a flash, but I can do it. If you make it overnight after two days, you ask him to say "You are amazing," and then say "Can we order 20 thousand with one million?" I will refuse absolutely if it is normal, but I said "I will do" and I made it all night long to say for 2 weeks. Although I was tired, I was able to write it when I got the next customer because I could write the name of the company that anyone knows at the business partner.

◆ 8, What is being careful as TOP (president)?


Matsushita:
There is a desire to make an environment where staff can work comfortably and every day I try to realize it, but there are some difficult things in the ideal, but as a top I will continue to say the ideal without giving up I think that it is very important to keep shaking the flag.

Budget holder:
What I'm writing on the slide is very embarrassing though (laugh). Chunichi disease? But I think that there is a part that people are asking about because they are respected and I think that it is amazing. If you ask that person you say the right thing, I wonder if they are trusted in the way they are going through. Although I write "genius" on Twitter and other profiles, this is a great net if it is a net, but I'm doing a branding that raises a good person point with a gap that I see when I meet you.

Tsushima:
If I say it now I messed up (lol)

Budget holder:
I am also aiming for positions like "honest people" (laugh)


Tsushima:
I think that people entering the game industry are those who want to do their jobs, so it is a question of how pleasantly work a person entering by drawing a dream. Even if a creator pays high money, stress will accumulate unless you can do what you want to do, so care is taken to make such a workplace.

Honjo:
It is said to be an initiative, but I had a strong experience in my previous job. My former job is a workplace where only about 20% of regular employees are working, and I was the only full-time employee in one development room. At that time, there was a rule of eating and drinking, but one day, I got hungry and I ate rice balls. When I come next day, everyone is eating. I was surprised to see it and saw it so much. I learned how the boss was watching his back then. So, after making a company, I am trying to work earlier than anyone and remain work late than anyone else. The other person who entered the venture is that I do not know that some people are worried about the future of the company, so once a month we do a management policy briefing session, in front of all employees I am making opportunities to talk with.

Matsushita:
It is the same that I am coming in the morning, but recently I try to go home as soon as possible. For me, the company is very comfortable and I want to stay in the company, but as I do not feel the air that everyone is hard to get home.

Honjo:
That is it. As the dawn of the company is the feeling that the president has no choice but to work, as soon as he gets stable he wonder if his men will be able to return home.

◆ 9, What was the difficulty with financing?


Matsushita:
I was a programmer so I did not understand well that I had no sales experience and took a job. Even so, I did work quite a lot even if I did not open much until the third year. However, there was no job in the 4th year and it became a tough business situation. From the president of the surrounding seniors, I was told that "It will lead to work when it is time to turn around from the usual time" and I was aware of the importance of sales.

Honjo:
Mr. Keihihama, I'd like to win a roll.

Budget holder:
I understand. I would like to only talk about my consumer finance in a roll. When I was in the most difficult situation, I had handed out the forbidden fruit and I would like you to not imitate it at all, but I can borrow about 2 million. About 500 companies about 500,000 each. So, I am going to a building where consumer finance gathered, but it was very impressive that Takefuji dancers were sold at the time, so I first joined Takefuji at that time. So, there is something that mass promotion is important.



Tsushima:
I wonder if cash flow is the most important thing. Even if there is a surplus in PL (profit and loss statement), it may happen that the cache suddenly disappears, so it is important to manage daily cash flow. There was also a time when the cash was surplus about the second year about the second year, so if you feel relieved there is a Lehman shock and the work disappears for about half a year, so that unexpected things will happen, so I will take a closer look at the cash flow forecast I think that it is necessary.

Honjo:
I should advise, it is one month, two months later that the company comes with rewards. In the meantime, I have to pay my salary, so I will borrow money, but in my case, even if placing an order for work I said "I will not accept without payment at the end of the next month". As for the place that it is the end of the next month the next month, there is little to be refused if you negotiate such, so I think that it is a point to make money at the end of the next month.

Honjo:
I would like to recommend the book I would like to recommend at the end, super winding. Oh, I'm coming from.

"Confession of a successful personIt is a book called. Those who have received tremendous support from some entrepreneurs, Mr. Kanda Masanori, are books that write their own stories in a novel taste, but this is involved in various troubles as the company grows It is recommended in the sense that you prepare your mind before starting a business.

Matsushita:
I also read a book at start-up, but since the living word of the senior president was stabbed than the book, conversely I think that it is the hardest to catch the president and listen.


Budget holder:
The bottom "A pursuerIt is a book called. this isCrayfishIt is a story of a listed company that became famous at the time of the IT bubble saying that it is a story of a publicly listed company that made a venture in the 20s and was listed up by a strategy of a certain major company and then chased away by the president and bought And the dark clearly drawn book, you can feel the feeling of the president at that time, "If I have such a hard person I am still OK" will also lead to mental stability.


Tsushima:
The bottom "President's textbookIt is a book called. Because I am not smart, I get sleepy when I read difficult books, but this is recommended because it is easy to understand and written.