Adobe and Skype start update campaign because nobody updates the software

In addition to fixing software defects, to improve security aspects, Windows has monthly "Windows Update", and Chrome and Firefox are updating automatically, but among consumers 1/4 In the first place, you do not understand why you must update the software, and half of the users do not perform periodic updates.

Because everyone will not do software updates too much,SkypeWhenAdobe,Norton (Symantec),TomTomJointly launched a campaign to promote software updates called "International Technology Update Week".

Skype - The Big Blog - Survey Finds Nearly Half of Consumers Fail To Upgrade Software Regularly And One Quarter of Consumers Do not Know Why To Update Software


As the old jokes says "There is a popular diet start date as" tomorrow ", so anyone would like to postpone an important task. It may be similar to this, even if the dialog "Please update the software now" appears, it will be closed immediately.

I am thinking "Why must I renew?" When a notification message comes out while the software is comfortably moving, but even if there is no change in appearance, since security patches are hit , Software update is important. Since Skype is not updated too much, I made up a badge called "upgrade skype today" and started an update campaign.


According to the survey, 40% of consumers do not update the software, even if a message informing the update appears.


Looking at the proportion of those who do not update by country, 42% in the United States, 41% in the UK, 37% in the Germany,


The reason for applying the update is "to protect the computer from viruses and hackers" is 76% and ranked first. "Because there are bugs and crashes occur frequently" "Following the addition of new functions and eyeball features", 52% of respondents cited "because updates are free" separately.


And the reason why the update is not applied is because "I am worried about security" "It takes time" "It does not benefit from updating" "Because I do not know what will happen by updating" "Because the speed of operation slows down" "Bug in new version Because it is full. "


By the way, men tend to update software more than women.


75% of people have seen update announcements, but 25% do not understand what happens and what will happen if you update software.


Approximately 25% of people are watching you twice before updating the software.


Likewise, about 25% of people are in a state they do not know how to check whether software update is necessary or not.


If you look at places where people with such consciousness are never few, depending on the setting, Windows Update downloads and installs the update file without permission while sleeping, checks the update every time the software is activated Chrome's way of updating to the latest version can be said to be quite smart.