Feb 07, 2024 12:00:00

Huge pop-up display calling for update to Windows 11 appears again

As

the end of Windows 10 support approaches in October 2025 , it has been reported that Microsoft has begun displaying huge pop-ups urging Windows 10 users to update to Windows 11. Microsoft ran a similar upgrade campaign in 2023 that took up almost the entire screen, and received backlash.

Microsoft again reminds Windows 10 users it's time to get Windows 11 with renewed pop-ups
https://www.windowslatest.com/2024/02/05/microsoft-again-reminds-windows-10-users-its-time-to-get-windows-11-with-renewed-pop-ups/

Microsoft revives aggressive Windows 11 upgrade campaign with intrusive popups for Windows 10 users | TechSpot

https://www.techspot.com/news/101778-microsoft-revives-aggressive-windows-11-upgrade-campaign-intrusive.html

According to the news site Windows Latest, the pop-up is multi-page and explains to users the advantages of Windows 11 and informs them that they can update from Windows 10 to Windows 11 for free. thing.

It does not force you to update, so there is no problem if you continue to use Windows 10 as is.

If a screen like this is displayed and you do not intend to update to Windows 11, click 'Keep Windows 10' at the bottom of the screen and the update to Windows 11 will not be performed. .

Microsoft previously ran a similar campaign in early 2023.

Report that Microsoft asked for an update to Windows 11 in full screen and used a dark pattern - GIGAZINE

It's true that using an unsupported OS is problematic from a security risk perspective, and I understand that you want to migrate to a new environment as much as possible, but the way to do that is to create a full-screen pop-up that leaves you with no choice but to update. Displaying it seems like a bit of an overkill.

Support for Windows 10 will end on October 24, 2025, but a paid extended security update program is available that can extend the support period by up to three years.

Windows 10 support can be extended for up to 3 years with extended security updates - GIGAZINE

According to StatCounter, which investigates the share of OS and browsers, the share of OS as of January 2024 is 66.45% for Windows 10, 27.83% for Windows 11, and 3.06% for Windows 7.

Desktop Windows Version Market Share Worldwide | Statcounter Global Stats

https://gs.statcounter.com/os-version-market-share/windows/desktop/worldwide

It seems that the number of users of Windows 11 is steadily increasing due to the introduction of the AI assistant function 'Copilot'.

It has been decided that Windows 11 will be equipped with the super excellent chat AI 'Windows Copilot', with many useful functions such as 'summarizing documents', 'launching applications according to tasks', 'tidying up windows', etc. - GIGAZINE

However, 'Copilot' is scheduled to be installed in Windows 10 in the future.

AI assistant 'Copilot in Windows' appears in preview version of Windows 10 - GIGAZINE