Softbank impatience strategy, or transfer from other companies up to 16 months free of basic charge

ByDORONKO

Despite having sold iPhone for a long time as one company monopoly, as soon as exclusive sales collapsed,KDDI thin iPhone 4S unit salesSoftBank Mobile was done.

There is also a free user-to-user call free plan which was the only one among the three major carriers in JapanKDDI follows "Plan Z simple"NTT DoCoMo with 58 million users, the largest in Japan,Subscribers feed 24 hours free call "Xi Talk 24"It is not an exaggeration to say that it is indeed struggling. SoftBank Mobile launched measures to free up basic monthly charges for up to 16 months to users who transfer from other companies using the MNP (mobile number portability) as they are.

Benefits of Norikae Benefits White Plan Basic usage fee for 10 months free
~ Farewell Discount and "None" Combined Program for Basic Rental Up to 16 Months Free ~

According to SOFTBANK MOBILE 's press release, the company is going to change benefits for transit users from November 1 (Tuesday).

First of all, the benefits of "Norikae Kari"White plan basic usage fee (monthly charge 980 yen) 10 months free. In addition, for the privilege of the "simple" program which can receive discount when newly joining with family and friends,Free basic monthly charge for 1 month for each person introducedIt will be changed to the content.

In addition, if you use "Norikae division" and "None" program together and the payment amount excluding the terminal installation fee for the 3rd to 5th month after subscription is over 10,000 yen monthly average (tax excluded) on average, White Plan basic use Up to 16 months (up to 26 months depending on the introduction number) fee will be free.


"Dad Yunomi" to get it all at the time of transfer


"Norikae Discount" privilege, White Plan basic usage fee "Dad hot carpet" which can be selected instead of 10 months free


In addition, when KDDI releases iPhone 4S,Presented 10,000 yen cash back for transfer from another companyOn the other hand, SOFTBANK MOBILEIPhone 3G and iPhone 3GS users set the remaining payment of dividing payments free when changing models to iPhone 4SIn addition, we launched the "Alle Sole campaign" to implement a campaign in which the monthly usage fee of iPad 2 will be at least 0 yen, showing a stance of thorough anti-warfare.

Softbank Mobile's implementation of "Norikae Discount" is a further leverage measures, but as it is now being implemented as "iPhone" and "free user to call" are not the only ones, the company The impatience is obscured and hidden.