The Consumer Affairs Agency instructed penny auction operators to take measures to improve notation such as "maximum 99% OFF"

Consumer agency ordered action agencies of penny auctions who had collected people with propaganda such as "It is possible to purchase personal computers and home appliances for up to 99% OFF" according to the provisions of Article 6 of the premium labeling law We did.

"Point auction" of DMM.com Co., Ltd., "Aku Oku" of Akito Co., Ltd., "Zero ok" of zero oct. In addition, it is said that facts corresponding to misrepresentations were also acknowledged for two of "Super Cheap Ok" and "Everyone's Auction" whose services have already ended.

Details are as below.
(PDF file)On the action order based on the premium labeling law for so-called "penny auction" operator

According to the Consumer Affairs Agency, three business operators who operate the "Penny Auction" (DMM.com, Agito, Zero Oku) are ordered actions in accordance with the provisions of Article 6 of the premium labeling law concerning the indication relating to the transaction of services He said he went.

The notation that became problem was as follows.
· Point auction: "No. 1 exhibition in the industry, the best opportunity to bid on popular items cheaply with 99% OFF", "99% OFF" or "98% OFF" in products such as laptops

· Great Oku: "New auction of up to nine discounts with all new goods guarantee" "Auction of the otaku starts from all 0 yen yen! There is not the lowest winning bidding price! So, 60% ~ 90% discount on the market price Naturally! "

· Zero Oku: "Brand New Popular Items Cheaply GET !!" "ipad \ 692" "JTB Travel Ticket 100,000 Yen ¥ 463" "The Attractiveness of the Rumored Super Cheap Auction Site Zero Ok is the Final Bid Amount" "Yahoo! Auction What's up to 99% OFF on other auction sites at other auction sites! "" What's the latest laptop computer! \ 1,429 "" Why is it so cheap !? The reason is ... Because the bid price for one bid is 1 yen What is !! That is, even if there are 100 bids, the highest bid is 100 yen !! "

With regard to these notations, the Consumer Affairs Agency pointed out that it is possible to obtain goods at a considerably low price to general consumers, which would mislead that the price of goods will be significantly lower.

Under the action order, each service is the productTo inform that the transaction condition is misleading as being more advantageous than it actually is,Take measures to prevent recurrence,Do not use the same notation in the futureThree points are pointed out.

For the past penny auction, the unfairness and uncertainty of the deal were pointed out, but will it be improved in the future?