"STOP !! Amazon !!" Since publishers can not stop disc sales of books, 51 publishers want to exclude

ByWolfgang Lonien

Amazon offers students a 10% point reduction when purchasing booksAmazon Student ProgramWe are doing from the end of August 2012, but this isResale price maintenance system51 companies of the members of the Japan Publisher Council submit a request form for exclusion of their products. The request at the moment is "exclusion from the object of the program", but if Amazon refuses, there is also a command to stop shipping.

STOP !! Amazon !! ● Call to Publisher: Japan Publisher Council
http://shuppankyo.cocolog-nifty.com/blog/2013/08/stop-amazon-087.html


this isPublisher 98Published by the Japan Publisher Council (publishing cooperative) with members as members.

The "Amazon Student program" is a membership program that Amazon.co.jp offers for students, and when you purchase books subject to the program, 10% of the order price is returned as Amazon points . Even if there are books that carry out point campaigns separately from this program, it will be returned separately from the points of the campaign.

An example of the target book is like this. If it is a book of 1680 yen, 168 points can be obtained.


In the case of "literature / criticism" genre,Movie released on December 21Mr. Naoki Momota's "Eternity 0" can be purchased with points reduction ant.


The publishing cooperation claims that the Amazon Student program "A system that makes it possible for everyone to purchase inexpensive publications at the same fixed price anywhere in the countryIt threatens the resale system which is positioned as ". As for Amazon, we have requested the suspension of this point service, which is a substantial discount sale, but no improvement is seen, so 51 of the members of the publishing association will remove their products from the subject of this service We have sent a request form. The target book is 41, 440, which is equivalent to about 6% of Amazon's circulation books of 700,000.

As for the opinion of the Fair Trade Commission, if the point service is "fun" of about 1%, it does not seem to be a problem, but the Amazon Student program is 10%, which is considerably high rate. The publisher judged whether the point service is in violation of the resale contract and it is possible to ask each to cancel it, so this request was made.

At the same time that the publisher cooperative member company sends a request form to Amazon, it also sends a request to Amazon to order guidance to exclude the target books from point service target to Nikko and Osaka ya who are the agent doing.

An example of the request form sent to Amazon can be seen on the blog of the publishing association. According to this, if Amazon stated that it does not exclude the target product from the service, it instructs the agent to stop shipping It may be able to give out.

Request to Amazon: Japan Publisher Council
http://shuppankyo.cocolog-nifty.com/blog/2013/08/amazon-c64e.html


The response deadline is August 20th.

Additional notes:
Posted because it was pointed out how university co-ops are doing discounts directly. University college cooperatives are the basis of the resale systemIt is not subject to the antitrust law so it is not bound by the resale system... apparently ...