New Starbucks logo design, scheduled to be like this from April 2011

ByBetsyjean79

Starbucks announced today that the logo will be changed to a new design around the spring of 2011. On the Starbucks headblog 's blog, people have already rushed into the comment section, with pros and cons unusual rolling.

That's why the new logo design and the history of changes in logo design so far are from the following.
A Look at the Future of Starbucks | Starbucks Coffee Company
http://www.starbucks.com/preview

CEO Howard Schultz explaining about this new logo


Starbucks announced in 2011 that it will change the logo design Sirene (or siren, that mermaid illustration)


This is a cup with a new logo design


Looking up it is like this


The whole is like this. Pretty simple.


The first logo of 1971 was like this


Changed to a style closer to the current logo in 1987


And this familiar logo from 1992 to the present


Comparing it is like this


The character of "Starbucks" has disappeared


It is said that it will switch to a box logo in the spring of 2011


So, it is a tremendous argument about pros and cons for this matter.

Starbucks' new logo, 'Coffee' display disappears International News: AFPBB News

CNN.co.jp: Starbucks renovates logos, fans contend with pros and cons

Hundreds of comments have been posted on the company's website on receipt of the announcement. Roughly it seems that there are many dissatisfied voices such as "It is ridiculous to remove the world famous Starbucks name from the logo" and "I liked the old logo".

On the other hand, there were a few voices supporting the new logo, such as "Beautiful and fascinating way towards the New Millennium, I have always thought that the black circle around mermaids is a sign of past history ' .

US Starbucks changes logo, voices calling out condemnation voices | Reuters

On the other hand, on the Starbucks website, negative comments from people naming "Starbucks lovers" continue one after another. "What kind of person's idea is in the marketing department to shred the name of the world-famous" Starbucks coffee "from the new logo?" Or "The reason that the business development department deletes the name of Starbucks is understandable There was also a post saying "There is nothing."

According to the company executives, the new logo was designed by an in-house team and will appear in paper cups etc from March. The cost associated with logo change is not disclosed.

You can read the actual comments below.

Looking Forward to Starbucks Next Chapter | Starbucks Coffee Company
http://www.starbucks.com/blog/looking-forward-to-starbucks-next-chapter