Starbucks powder coffee's new face "breakfast blend" is just for black

"Starbucks coffee" developed easily over 20 years and easy powdery coffee "Starbucks Via"Newly added" Blend First Blend "was added, so I tried comparing drinking with existing brands.

Press Release Popular breakfast blend appeared in Starbucks VIya "Starbucks Viagoa Coffee Essence Blended First Blend" New release - Clear taste suitable for the beginning of the day - | Starbucks Coffee Japan

This is a "breakfast blend" that was added to the lineup of "Starbucks Via". Normal Starbuck's cup is white, but this product is sold in bulk at Starbucks coffee stores "Breakfast blend"Illustration of the cup is printed on it is drawn.


Under the letter of the large written "NEW", the phrase "light taste". It seems that it is suitable for a cup full of awakening as the product name suggests.


Because there is "black · no sweetness", no sugar or milk is contained this time, it is a pattern of coffee all-round match.


On the back of the lid is written a message from Howard Schulz who has grown Starbucks to a coffee shop putting the world over again.


The contents are five stick shaped packages.


People with mysterious face that appeared also on the package surface appeared here.


The sticks of "Colombia" and "Italian Roast" which were released before this were motifs of the check box part printed on the cup delivered at the shop. Those of "Italian roast" exist as brands of coffee beans and there is also a package illustration, but it was not adopted in the "Via" package.

From the "breakfast blend" it seems there was a change in route to unify with the illustrations of coffee beans, but "Via" placed side by side at convenience stores and supermarkets was emphasized like Starbuck I think the previous design was more suitable. It was a little disappointing because I felt that the premium feeling when I put it on people was reduced by this minor change.


If you take out the stick, it says "Never be without coffee." As well as the existing product (it can not be without coffee).


"Blended blend" is a light roast and features a mild flavor and a clear aftertaste. The raw material is a product obtained by extracting a soluble solid content from coffee beans and drying itInstant coffee"Pointing to the powder of coffee beansRegular coffeeIt is both from Colombia. It seems that it combines the dried ingredients of the extract and the powder of the beans themselves.


When I saw the package all over, I will try drinking with "Colombia" and "Italian Roast" already on sale.


"Blended blend" powder is light brown with a slightly reddish appearance.


"Colombia" has a brown color that is almost black, so the color tone is quite different from "breakfast blend".


"Italian roast" closer to black than "Colombia"


Pour 180 ml of hot water per cup according to the recipe.


Make three kinds at once and compare and drink.


The taste of "breakfast blend" is a mild one with quite a bit of kado, little bitter aftertaste in the aftertaste, mild aroma. To put it flatly, this is the depth of black coffee served at many restaurants in Japan, and I realized that the existing "Colombian" and "Italian Roast" were quite dark compared to that It was done.

On the other hand, it is hard to drink, but there are some difficult things to try to name a clear difference between 'breakfast blend' and instant coffee from other manufacturers. On the other hand, like the existing two products, it seemed that there was no pointy characteristic that matched the brand value "Starbucks coffee". It is a taste similar to superior instant coffee or a relatively inexpensive dripper type blended coffee.

A coffee favorite editorial staff who said that the two types so far are too dark to drink is also commenting that "If it is about breakfast blend, it can certainly be drunk with black", so easily dashed black coffee People who want to try it once.


Although I think that it will come off from the philosophy of "Starbucks coffee" and the development intention of "Via", like the popular menu "caramel macchiato" which you see that someone orders in general when you go to the shop, It is a place I would like to drink a little if you give me the taste of the menu with sweet milk with a stick.