Powdered coffee "Starbucks Via" developed by Starbuck over 20 years reached

"We will use the unique process to give the same aroma, body, flavor as the store's drip coffee and will offer" Starbucks Experience anytime "anywhere" on Wednesday, April 14, 2010, Stick type powdered coffee scheduled to be released from "Starbucks Via Coffee Essence (STARBUCKS VIA COFFEE ESSENCE)"is. There are two types of "Italian Roast" and "Colombia", each of which has three packages (300 yen) and 12 bags (1000 yen) packages.

How much more than 20 years have been spent on development, and the developer Don Valencia has left this world in 2007 without seeing completion of this product, but his name "DonVAlencIa"The initial letter and the last two letters are put together, and the stick coffee of this starba is"VIAThat's why it is named Via.

Details of what it actually is from the following.
Starbucks Coffee | Starbucks Via Coffee Essence / STARBUCKS VIA COFFEE ESSENCE

Firstly from "Italian Roast". There are 3 bottles and 12 bottles, with 3 bottles here.


The lid part of the package in which the paper cup was shaped has a double structure, and a sticky texture like paper craftsmanship.


Looking closely, the edge part is not straight, it is designed to look like it seems to have torn paper by hand.


Illustration of how smoothly it is put in a cup is given, but since a spoon is not drawn, an image that melts quickly is transmitted.


Like the coffee beans sold at the shop front, there are descriptions of the darkness of coffee, and "EXTRA BOLD" means specialty level. It is a genre to which beans used for espresso etc. are mainly distributed.


The back side looks like this.


According to the explanation about this product "In just a few seconds, you can enjoy fresh scents and flavors like drinking at Starbucks shopsThat thing. I am spending more than 20 years, so it is a text that I can receive as considerably confident.


Raw materials are commonplace but only coffee beans, explanation of how to make it is illustrations only, no sentences, and it's pretty simple. Coffee beans are produced in Colombia.


It seems quite thin if it is from the side.


I tried opening it with a pump.


A message from Howard Schulz which is CEO of Starbucks Coffee's US head office is written. "From now on, Starbucks coffee in various scenes anytime, anywhere, please go"I ended up with it.


So, the package of "Colombia" with 3 bags is like this.


The top checkbox is properly written as "Colombia".


The concentration of coffee is different from the previous one, and it is "MEDIUM" which expresses the middle density.


The back side looks like this.


I tried opening it with a pump.


A mechanism that makes it possible to see a message when all runs out.


"Never be without coffee. (It can not be without coffee)It's written as "Coffee addiction" or "Starbu addiction", for those who like it.


12 bags "Italian roast" looks like this. Three bags were wrapping style packages, but here is a common box.


Is it showing the assumed use scenario? It says "At my desk (at desk)".


On the other side there was "On the sofa." Perhaps it is also the best when you want to relax. It is a feeling that we are careful about such details indeed as a starba.


The back side looks like this.


I tried opening this as well.


A stick type package is included. Everything is face-to-face, I feel a commitment. Even in the inside of Starbucks, even with such a stick coffee, the attitude to provide a high-quality experience is thorough.


Then in the case of "Colombia".


English was written on the side also here. "Out of town (in the suburbs)". It seems that it is OK in the countryside without Starbucks.


On the other side is the phrase "with my friends." (With friends). It seems to produce a fun group. I can understand Starba's idea well.


The back side is like this.


It is like this when you open it with a pump. Basically the same as "Italian Roast".


Even the boxes were supposed to be able to see the message when they were used up.


Let's see the design of the stick itself this time. "Colombia" on the left and "Italian roast" on the right. Designed with a checkbox part printed on the cup delivered at the store's Starbucks store as a motif.


Normally green staba logo has been color-changed to black to unify the coloring image of the whole package. Truly the art is fine.


Illustration of how to make it turn inside out. It seems that you can enjoy coffee a lot in 3 steps. Or other ways can not come up with.


So, I really decided to compare drinking and going to Starbucks store to see if I can reproduce the taste to drink at Starbucks storefront.

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"Starbucks Via" is how far you can reproduce the taste you drink in Starba, drinking on the spot