To raise the price when customizing Starbucks US, what is the impact on Japan?

ByJootJoot

The world's largest coffee shop chain "Starbucks"First time in Japan into 1996, andFirst increase in November 2006, And furthermorePrice increases in July 2008According to the fact that Starbucks of the home country announced on January 20th of the local time, it finally finally settled for the period of October-December 2009Net income increased 3.8 timesIn fact, it was a positive change since the July-September quarter of 2007$ 241.5 million (about 22 billion yen)It seems that they have achieved.

However, despite being one of the features that make it possible to customize drinks in detail, Starbucks in the US will further raise the fee for customizing it. Among them, will this price increase spread to Japan?

Details are as below.
Starbucks raises prices of complex orders - Food Inc. - msnbc.com

Starbucks Raises Prices on Most Drinks

Picky Customers Now Pay More At Starbucks | yumGLOSS :: Food. Recipes. Entertaining.

Starbucks ups price for complicated drink orders | kgw.com | Home

According to the new menu plan announced last week, 33% of the total will be raised by Starbucks in the US and Canada, but conversely some menus will drop as well.

For example, if you ordered only coffee, you cut the price by 10 cents (about 9 yen), the espresso shot increased from 55 cents to 70 cents (about 50 yen to about 63 yen), adding syrup source to latte It is said that it will be raised 33% more than before and will be 40 cents (about 36 yen).

What influence this price change actually has is that if you order Triple Grande Soi Vanilla latte, it is now $ 5.25 (about 570 yen) that was $ 5.55 (about 506 yen) It is said to be.

IncidentallyThe following imageIsUS Starbucks raised price in August 2009Price list when you did. It is for the store clerk, "Do not show it to customers", "Implemented from August 20" "Some prices go down, but some are the same price as before, and some are going to rise" It is.


About the price rise in the first place Spokesperson of Starbucks in US said that it is part of a comprehensive approach to balance between our business and the value offered, and perhaps Japan's Starbucks is also something You might adopt a similar strategy at the chance.