Starbucks announces expansion of 'vegetable ingredients' and starts selling sandwiches using artificial meat derived from plants



Starbucks has announced a reform to increase its choice of plant-based ingredients in espresso, cold brew, food and more to strengthen its

sustainability efforts. As part of the reform, the sale of the “Impossible Breakfast Sandwich” sandwich, which uses artificial meat derived from plants, has started in the United States.

Plant-based menu innovation at Starbucks-Starbucks Stories
https://stories.starbucks.com/stories/2020/plant-based-menu-innovation-at-starbucks/

New, delicious Impossible™ Breakfast Sandwich now available at Starbucks in the US-Starbucks Stories
https://stories.starbucks.com/press/2020/new-delicious-impossible-breakfast-sandwich-now-available-at-starbucks-in-the-us/

Starbucks expands summer menu with new cold-coffee beverages and breakfast sandwich, available nationwide-Starbucks Stories
https://stories.starbucks.com/press/2020/starbucks-expands-summer-menu-with-new-cold-coffee-beverages-and-breakfast-sandwich-available-nationwide/

Impossible Foods' business booms as demand for plant-based meat grows
https://www.cnbc.com/2020/06/23/impossible-foods-business-booms-as-demand-for-plant-based-meat-grows.html

The Impossible Breakfast Sandwich is a sandwich that sandwiches a fried egg using a sausage of artificial meat 'Impossible Meat' derived from a plant, an egg laid by a flat-bred chicken, and aged cheddar cheese with chavatta . Prices vary from region to region and range from $4.95 to 5.25 (approximately 530 to 570 yen), which includes 430 kcal calories and 22 g of protein.




At the same time as Impossible Breakfast Sandwich, Cold Brew with Cinnamon Almondmilk Foam, a cold brew coffee with cinnamon and vanilla, and foamy almond milk, and Cold Brew with Dark with mocha sauce and cocoa powder and foamy almond milk. Cocoa Almondmilk Foam” has also appeared.



Behind Starbucks' expansion of plant-based ingredients is the growing interest in plant-based ingredients. Demand for plant-based foods continues to grow rapidly, a market worth $5 billion in 2018, according to a study by The Good Food Institute, a nonprofit organization that aims to promote alternative meat. However, it has grown 29% in the two years to 2020.

``Starbucks has been providing plant-based ingredients such as soybeans, coconuts, almonds and oats as an alternative to milk for many years,'' said Michael Koboli, Head of Sustainability at Starbucks. We are excited that Breakfast Sandwich will enrich our menu with plant-based ingredients.'

In this announcement, Starbucks stresses that it has continued its efforts to use plant-based ingredients in regions such as China, Europe, the Middle East, Africa and Latin America, and says it will further strengthen that effort.

Related Posts:

in Food, Posted by darkhorse_log