Price cut of 10,000 yen is also ineffective, sales volume of "PSP go" is overwhelmingly lower than "PSP - 3000" etc

On Monday, October 25, from the 26th (Tue) of the next daySony's "PSP go" announced to sell it by selling 10,000 yenHowever, it became clear that there was hardly any change in unit sales despite a large price cut.

Since the traditional PSP series including "PSP - 3000" has been performing well, the result is clearly differentiated in light and dark.

Details are as below.
Weekly Soft & Hard Sell-through Ranking (October 25 - October 31, 2010) | Media Creation


According to a survey of sales of game software and game machines from October 25 to October 31, 2010 conducted by Media Creation, which mainly deals with game business, Media Creation was released on Thursday, 28 October PSP software "GOD EATER BURST: God Eater Burst"It sold 261,150 books, it seems that it got the first place in software sales number.

According to this survey, the sales volume of "PSP go", which was the first weekly price cut, was Xbox 360 (2669 units (2669 units), while the previous PSP series including "PSP - 3000" sold 38,874 units, ), Slightly lower than the Nintendo DS Lite (3375 units) seems to have resulted in 3031 units. By the way,The sales volume for October 11 - October 17, 2010 was 1590 unitsAs a result, the number of units sold seems to be increasing.


By the way, because "GOD EATER BURST" is also sold as a download version, it does not seem to mean "the sales volume of PSP go did not grow because the download version of the same work was not provided".

However, the manufacturer's suggested retail price of "GOD EATER BURST" is 5229 yen for "regular version" sold at stores, but there is not much difference between "download version" at 4700 yen and at point retail stores etc. Considering that discount sales etc. are carried out, there is a possibility that the regular version will be cheaper than the downloaded version, and since you can purchase the download version even with "PSP - 3000" in the first place, you can take the trouble to "PSP go" It is thought that one reason not to have much merit of choosing is to cause users to refrain from purchasing.