The true meaning of public advertisement movie "Break The Habit" whose mother tries to inject drugs to children

Many public advertising movies have not only Japan but also quite brilliant message nature all over the world, but among them, this "Break The Habit" (impact destruction) is impact-intensive.

Playback is from the following.
YouTube - Break The Habit


People who want to taste shocks and impacts should see the movie on YouTube first without looking at the commentary below

The mother who is returning home where the child was staying


Take something out of a paper bag


Syringes, absorbent cotton, spoons, etc.


Child who continues to draw intently unconsciously


Mother who begins to prepare with a sense


Open the aluminum foil packet and take out the drug


Children can not understand what is going on, silently painting


Mother who prepares equally in the same way


Bring the drug on the spoon and start to roast with the lighter


A mother glancing at a child


The child keeps painting as usual without noticing anything as usual


Narcotics on the spoon melts and becomes liquid.


I put it in a syringe


A mother approaching a child with an expressionless face


I will put in a band to use when injecting children's arms



And pick up syringe ... ...


Turn on the napkin ... ....


I will have a hamburger.


"You will not inject drugs (= junk) into your child"


"Why are you letting kids eat junk (addictive junk food like drugs)?"


So, in order to prevent child's obesity, it was a public advertisement to try not to give junk food and fast food to small children when they were small. It is quite meaningful.