Organic EL television that Sony made the world's first product, withdraw from domestic sales

In December 2007 Sony became the world's first organic EL televisionWe released "XEL-1" only 3 mm thickHowever, it became clear that it will withdraw from domestic sales.

On the other hand, it is extremely expensive, although it realizes high image quality by installing our own developed organic EL panel which realized superior performance in all of high contrast ratio of 1: 1: 1, color reproducibility and moving image performance It seems that the direct cause was in a different place because it seemed that it was decided to cancel domestic sales due to the problem of profitability due to sluggish sales.

Also, this will cause the organic EL television to disappear from the Japanese market.

Details are as below.
Asahi.com (Asahi Shimbun): Organic EL television withdraws from Japan in March Sony "Demand goes round" - Business · Economics

According to the Asahi Shimbun news report, Sony is said to finish domestic shipment of the organic EL television "XEL-1" currently being sold in Japan only in March. Production has already ended and it is said that it canceled sales on the net. In response to this withdrawal it is said that organic EL television will disappear from the Japanese market.

I saw "XEL - 1" from the side. I understand well that it is thin anyway.


Although it is a direct reason for withdrawal, it is said that the "harmful site regulation law" that came into effect in April 2009 makes it impossible to ship digital home appliances that do not have the function of restricting harmful site browsing after April 2010 , "XEL-1" will be a model that fits the regulation.

Also, as the organic EL television released two years from the launch and determined that "the demand went round," we will not take measures such as installing the browsing restriction function for continuing sales, so we will continue to sell only inventory It is going to be.

By the way, "XEL - 1" is 11 inches and it is very expensive at about 200,000 yen, and the world cumulative sales volume has remained at less than 10,000 units, and business profit failed to meet the domestic withdrawal It is said to have been boosted.

Major price information site "Price .comIt is published inPrice change history of "XEL-1". As a result of successive disappearance of handling stores after receiving production end, as of 11 February 2010 on February 16, 2010, only one shop has been handled, and the price is skyrocketing.


In addition, Sony executives said that organic EL television is "a symbol of Sony's loneliness that other companies can not imitate," and will continue to sell in overseas markets such as North America, Europe, Latin America, and so on, and it is said that research and development will proceed.