3D TVs that household appliances have entered one after another, even though the prices continue to drop, the sales pace is in a state of "shortness of breath"

In April this yearPanasonic Launches Japan's First 3D TV "3D VIERA"Since then Sony and Sharp and others have entered the 3D TV market one after another, it became clear that the sales pace is in a state of "shortness of breath".

3D TV which has already fallen to the 100,000 yen levelHowever, the road to popularization seems far away.

Details are as below.
LED TV good, more than 40% of sales volume 3D is already short of breath (2/2 page) - Sankei Biz (Sankei Biz)

According to reports by Sankei Shimbun, according to a survey conducted by a market research company "BCN", the market survey company's "BCN" showed that the ratio of sales of models that used LEDs as backlights in the domestic market of LCD TVs exceeded 40% That's right.

The ratio of sales of models that adopted LED backlights was 2.5% of the market as a whole in January 2010, but it reached 43.3% in August, and it is said to be more than half expected in the year by the end of the year I will.

Although the model adopting LED backlight records strong sales, the share of 3D television released from April has remained at 1.4% of the whole TV, and the sales pace is "once it got up, It's already out of breath, "said BCN's Ichiro Noguchi executive analyst.

However, by separately selling 3D glasses or the like, it is possible to reduce the main unit price at a low price, and to deal with future 3D demand, Sony's "3D BRAVIA KDL-40 HX 800"TV is gradually spreading, and in anticipation after the end of the Eco Point system, there are also many people trying to buy models that correspond to 3D tentatively.

BCN summarizedSales of flat-panel televisions as a whole and sales figures for the same month of the previous year and average unit priceThe graph. Compared to last year, where unit sales and sales figures are remarkable growth, the average unit price declines remarkably this year and the increase in selling price is also not good, but we can see that the sales volume of flat-panel TVs continues to grow.


Incidentally, the reason why the penetration pace of 3D television is not good now is that not only the problem of the main unit price but also most 3D TVs require exclusive glasses, hurdles are required when general users shift to 3D compatible devices In addition to that, it is thought that it is caused by the overwhelming shortage of contents such as 3D video software and 3D broadcasting.

But within the year"Naked eye 3D compatible TV" which is expected to be released from ToshibaAnd Nintendo's "Nintendo 3DS"Sharp is planning to release"3D smartphone"And others appear and the situation surrounding 3D television will change greatly in the future as 3D applications become more familiar and many 3D contents will be produced.