SANYO re-enters the compact digital camera market and releases 12 million pixel model with optical zoom at ultra-low price

Despite the fact that it is a very large scale as a manufacturer that supplies compact digital cameras to manufacturers as OEMs, digital movie cameras that can shoot movies in JapanXacti"Series only, and Sanyo Electric, which had virtually withdrawn from the compact digital camera market, revealed that low price models will be introduced into the domestic market.

Although it is often seen that there is no optical zoom in a low price model, by introducing a compact digital camera with 12 million pixels of recording pixels with optical zoom mounted at low price, with the background of deflationary tendency, increasing market share It seems to try.

Details are as below.
Sanyo Electric, Compact Digital Camera Re-entry into Japan - Expansion of sales channels with low cost machines: Nikkan Kogyo Shimbun

According to the report of the Nikkan Kogyo Shimbun, Sanyo will re-enter the domestic market of compact digital cameras within the year.

SANYO has released a compact digital camera of its own brand since 2006, and the new model will be a model with 12 million pixels of recorded pixels, a face recognition function and optical 3X zoom etc. Also, the price is said to be around 12,000 yen.

By the way, Sanyo is a leading manufacturer supplying digital cameras with OEM (Production by counterpart brand), Production volume is expected to reach 13.5 million in FY 2009, but it re-entered into the domestic market with its own brand In the background, as deflation is progressing, it is pointed out that it is judged that there is constant demand for low-priced items.

By the way, according to Nikkei BP's report, Sanyo holds the trademark of "digital camera", and in 2007, SANYO supplied OEM a compact digital camera to Olympus, Konica Minolta, Nikon etc. It is said that.

What was in Sanyo but not in Canon, what is not in Sanyo in Canon - Nikkei Electronics - Tech - On!

As of 11:30 on December 8th, there is no announcement on Sanyo's official website.

Sanyo Electric
http://jp.sanyo.com/