Interview with Kadokawa's video sharing website utilization strategy "I did not approve everything and just accepted what I should recognize"

From AprilTokyo Contents Producers · LabA business school will be opened to train content producers. Mr. Tadashi Fukuda, President of Kadokawa Degix, as a Special Seminar for Opening Ceremony "Kadokawa Group's WEB 2.0 / YouTube Utilization Strategy"Since there was a lecture, I got an OK when I applied for an interview, so I heard various stories.

From the way I was talking about at YouTube and Kadokawa in the seminar, I got to talk to you about how to think about content.

The interview is from the following.
GIGAZINE(Hereinafter referred to as G):
I did not expect to see you this time, so I am very surprised. Thank you.

Fukuda:
Thank you.

G:
Suddenly, beforeInterview with Nikkei Tech-onAt the "President took the victory and acknowledged Comiket ..." There was a remark by a clause like Kadokawa Hiki chairman acknowledged Comiket, how was the reaction inside the company?

Fukuda:
I mean?

G:
Because there is atmosphere that many companies do not have a good impression to Comike so much, it seems to be a form of conscience ...

Fukuda:
My house is not silent. However, there was that statement after the flow of the talk, and it is not easy to cut out only there and to write "Comiket approved!" Since there are also good places where bad places are also good, let's do it carefully on the assumption that the bad places are bad, let's do it together if it's a stance to look for the future together.

G:
I see.

Fukuda:
The reporter immediately wants to say "I approved ~ for all", but that is not the case. The same is true for YouTube,I did not accept all of them, I only acknowledged what I should admitis. It is the same as a human and there is a bad place if there is a nice place if there is a nice place, so it is not OK to include bad things even if you accept a nice place.

G:
Indeed, saying that "I approved Comiket" is just saying "I approved of a good work", did not it?

Fukuda:
Even if it is called Comiket, there are people who are making works that ignored copyright, so it will be great if they include such things. Some people ignore it and write it as an article, but the person who writes it is wrong.

◆ Collaboration with video distribution site
G:
In YouTubeKadokawa Anime ChannelThere was a news that founded and started distribution of animation.

Fukuda:
Yeah, it's delivering.

G:
GDH on YouTubeDeliver new animationThere was also the news that there is also a new work will be delivered even in Kadokawa group work in the future?

Fukuda:
We are not limited to YouTube. Now we are promoting mainly on YouTube because we have a large share of YouTube, but as a Kadokawa group we will be doing within the scope where our rules are protected, whether on platform YouTube or Nico Nico.

G:
I see.

Fukuda:
However, as soon as I say something like this, "Kadokawa will be posting all the works to the net", but the content is not the same thing, only things of the one, stories and promotional methods will change. The job of the content provider is to do management that fits each content,It does not mean that you can upload it to YouTube anything. Our work is to do the same thing as management of talent so that copyright owner responds to it to the maximum if you want to upload it to YouTube.

◆ Anime distribution using P2P
G:
At Kadokawa DexixP2P distribution of animation using BitTorrentYou are doing it.

Fukuda:
Currently it is doing as a government demonstration experiment. It is what the Ministry of Internal Affairs and Communications and the University of Tokyo are doing, but why "Kadokawa began P2P" is written (laugh)

G:
It reacts only with the name "BitTorrent" (laugh)

Fukuda:
Creating a tracker site and spreading illegal copies is meaningless people with some meaning in the world, BitTorrent is "a group that replaced mind." Rental videos, rental CDs, and rental DVDs are out if it is illegal to copy the copyright moral rights, but if you start complaining about personal use, the Japanese economy will not turn around. Now that we are dealing with an animated DVD we lose rental distribution is a state that profitability is severe. BitTorrent is also similar,There were no bads in the people we made, but there were bad people among those who used itabout it.

G:
I see.

Fukuda:
Until now, illegal items have been spread by BitTorrent, but from now on we will cooperate together so we will not support old technology and create new technologies. BitTorrent will overwrite older technology with new technology, as we naturally moved to new ones without doing anything to collect records when the record changes to CD. It is said that everything is bad now even if it comes out with the name "BitTorrent".

G:
Hmph.

Fukuda:
We are cooperating with BitTorrent because we replaced our minds and we are trying to advance to a new era with copyright organizations. However, complaining that he was doing such a bad thing before. I will not do not do bad things, but it is a good thing to fix every time I find it.

G:
Well, there may be a tendency to stick forever.

Fukuda:
For today's culture, it is commonplace to do common things one by one in the ordinary dimension. I think that this is not just for Kadokawa, but for the whole world to be the right stance. If the partner is a country, instead of listening to what you say, negotiate such as picking up good things properly. If P2P is a good technology, let's use it properly.

G:
P2P technology does not do bad things.

Fukuda:
People who badly use it are bad. Even cars are not bad, the people who are driving properly are not bad, people driving drunk driving or driving a runaway is bad, and if they say that all are bad, it will be a story of whether the car is bad.

◆Tokyo Contents Producers · Lababout
G:
There are many schools that train creators, but "Tokyo Contents Producers · LabProducer training school like "I think that it is a very rare attempt. Is there anything you expect from next-generation producers born from here?

Fukuda:
It is important for people trying to become producers how they are conscious of the difference between creators and producers. However, there are various things even when going to a bite with a producer, so it can not be said quite a bit. Producers have the right to make various things, as well as the responsibility of the people who are making, responsibility to look into the future. Because responsibility is more important than right, I think it is important not only to teach things to do but also to teach the weight of responsibility firmly.

◆ To the world's largest mega content provider ...
G:
Finally, there is a word "to the world's largest mega content provider" at the site of Kadokawa Group Holdings, what kind of thing is this?

Fukuda:
It is very difficult to explain in a bite. It takes a lot of time to start explaining, and if you briefly briefly explain it, it will also cause misunderstanding. However, I think that it is the best content provider in the world to have various contents on various platforms, widely and cheaply. How to do it ... It will take a lot of time to do it again, for example, it seems like a small one of the pieces with a high alliance with Google. Even with the birth of Kadokawa marketing from April 1st, it is convincing to the extent that it knows the flow.

G:
I see. (Laugh)

Fukuda:
I think that the entertainment pleasure is divided into three parts. Since we are seeking profits for our investors and employees seeking guarantee of their lives, they say that they should live their lives, even if they pay for their fun, they should be well separated.

G:
I see. Thank you for today.