"Mos Burger" and "Mr. Donut" tie up to develop new products

Duskin Co., Ltd., famous for Mr. Donuts, and Mos Food Service Co., Ltd. make capital and business alliances and jointly develop original new products.

Details are as below.
Notice on capital and business tie-up between Duskin Co., Ltd. and Mos Food Service Co., Ltd. [PDF: 154 KB]

According to this, it seems that they are considering several developments.

(1) Sales promotion
Consider mutual use of common promotion methods making full use of the strengths of both companies

(2) Joint development of original products
Jointly develop common original products

(3) Quality control
Share the sanitation management and quality control system know-how of both companies

(4) Purchasing
Cost reduction by joint purchasing

(5) Logistics
By promoting joint delivery, efficiency of logistics system

(6) Joint deployment
1) Utilizing the store opening information and know-how of both companies, jointly opening stores
2) Promotion of opening of stores by franchisees of both companies
3) Collaboration of sharing strategies and implementing overseas expansion centered on Southeast Asia

(7) Business development
Cooperative development of new business categories such as cafe

It seems that anyone who can do this jointly rather than doing it indeed individually can do it efficiently. Particularly concerned about the development of new products. What kind of merchandise will be sent out as expected, expected large.

The sales of both companies are as follows.

· Duskin Corporation
2005: 2006 billion 58 million yen
2006: 193,756 million yen
2007: 193,790 million yen

· Moss Food Service Co., Ltd.
2005: 59.345 billion yen
2006: 58,216 million yen
2007: 59.89 billion yen