The world's best brand in 2009 is "Coca-Cola", its brand value is over 6 trillion yen

FocusAccording to the world's best brand in 2009, beverage makercoca colaIt is said that the brand value was 68,734 million dollars (about 6 trillion 127.1 billion yen).

American companies account for half of the top 100, as Japanese brandsToyotaIs in the 8th place,HondaIs in the 18th place,Sony7 enterprises ranked in such as entering 29th place. In the past, financial relations were strong, but recently it seems that there is a tendency for the brand power of luxury brand goods to become stronger.

Details and list of top 50 are from the following.
Best Brands Large

The brands subject to survey are "publicly available financial data available", "making at least one third of the brand's revenue outside the country of origin", "being a brand on the market" "Economically added valueIt is positive. "" UnidentifiedB2BThere is no single customer ", and Mars, which is a personal brand, Wal-Mart which is trading on the international market other than the" Wal-Mart "brand are excluded.

The first place:coca cola(US) Brand value: 68,734 million dollars (about 6 trillion 127.1 billion yen) 3% up from the previous year


No. 2:IBM(USA) Brand value: 62.1 11 billion dollars 2% up from the previous year


No. 3:Microsoft(US) Brand value: 56,647 million dollars 4% down year on year


No. 4:General Electric(USA) Brand value: 47,777 million dollars 10% down from the previous year


No. 5:Nokia(Finland) Brand value: 34,864 million dollars 3% down from the previous year


No. 6:McDonald's(US) Brand value: 32.275 billion dollars 4% up from the previous year


No. 7:Google(US) Brand value: 31.98 billion US dollars 25% up from the previous year


# 8:Toyota(Japan) Brand value: 31.33 billion dollars 8% down from the previous year


No. 9:Intel(US) Brand value: 30,636 million dollars 2% down from the previous year


# 10:Disney(US) Brand value: 28,447 million dollars 3% down from the previous year


Coca-Cola, a beverage maker that everyone knows is the first place. There are other manufacturers that will produce cola drinks, but I left them behind and got to the top. Its brand value is 68.7 billion dollars, which is about 6 trillion yen in Japanese yen. Below, the US manufacturer monopolizes the 4th place. From the bottom down, Google is rising with a furious momentum. The general electricity of the first place and the fourth place is hit by the influence of the financial crisis, and the brand value is down 10% compared to the previous year.

Other than that, the 11th and below are listed as follows.

# 11:Hewlett Packard(US) 24 $ 966 million 2% up from the previous year
# 12:Mercedes(Germany) 23,867 million dollars 7% down from the previous year
No. 13:Gillette(US) 22,841 million dollars 4% up from the previous year
# 14:Cisco(US) 22.03 billion dollars 3% up from the previous year
No. 15:BMW.(Germany) 21,671 million dollars 7% down from the previous year
No. 16:Louis Vuitton(France) 2 1 2 0 20 M dollars 2% down from the previous year
No. 17:Marlboro(US) 19.01 billion dollars 11% down from the previous year
# 18:Honda(Japan) 17.83 billion dollars 7% down from the previous year
No. 19:Samsung(South Korea) 17.518 billion dollars 1% down from the previous year
# 20:Apple(US) 15,433 million dollar up 12% year-on-year

No. 21:H & M(Sweden) 15,375 million dollars 11% up from the previous year
No. 22:American Express(US) 14.971 billion dollars down 32% year on year
No. 23:Pepsi(US) 13,700 million dollars 3% up from the previous year
No. 24:Oracle(US) 13,699 million dollars 1% down from the previous year
No. 25:Nescafe(Switzerland) 13,317 million dollars 2% up from the previous year
No. 26:Nike(US) 13,179 million dollars 4% up from the previous year
No. 27:S.A.P.(Germany) 12,160 million dollars 1% down from the previous year
Rank # 28:IKEA(Sweden) 12.04 billion dollars 10% up from the previous year
No. 29:Sony(Japan) 11,953 million dollars 12% down from the previous year
No. 30:Budweiser(US) 11, 333 million dollars 3% up from the previous year

No. 31:UPS(US) 11,594 million dollars 8% down from the previous year
No. 32:HSBC(UK) 10.5 billion US dollars 20% down from the previous year
No. 33:Canon(Japan) 10,441 million dollars 4% down from the previous year
No. 34:Kellogg(US) 10,428 million dollars 7% down from the previous year
No. 35:DELL(US) 10,291 million dollars 12% down from the previous year
No. 36:City(US) 10,454 million US dollars Down 49% year-on-year
No. 37:JP Morgan(US) 9.55 billion dollars 11% down from the previous year
No. 38:Goldman Sachs(US) 9,248 million dollars 10% down from the previous year
No. 39:Nintendo(Japan) 5.2% higher than the previous year
No. 40:Reuters(Canada) 8,434 million dollars 1% up from the previous year

No. 41:Gucci(Italy) 8,182 million dollars 1% down from the previous year
No. 42:Phillips(Netherlands) $ 8.1 21 billion Down 2% down from the previous year
No. 43:Amazon(US) 7,858 million dollars 22% up from the previous year
No. 44:L'Oreal(France) 7,748 million US dollars 3% up from the previous year
No. 45:Accenture(US) 7.7 billion US dollars 3% down from the previous year
No. 46:EBay(US) 7.35 billion dollars 8% down from the previous year
Rank # 47:Siemens(Germany) 7.38 billion dollars 8% down from the previous year
No. 48:Heinz(US) 7,244 million dollars 9% up from the previous year
No. 49:Ford(US) 7.05 billion dollars 11% down from the previous year
No. 50:Zara(Spain) 6,789 million dollars 14% up from the previous year