Top 100 brands in the world

There are many things called brands around the world, but we have chosen the top 100 among them.

The definition of brand power in this survey means that one-third is sales other than home country. Furthermore, it must be a recognized name even if it is not a base customer. In short it is a level that you know even if you are not a fan. And to provide publicly available marketing and financial data. This is used to measure how much sales were obtained by the size of the company and the brand.

As a result, I will evaluate this ranking "How much money can you make in the future?" First of all, it calculates how much of current profit is made by the brand power. We subtract the sales activity cost, tax, capital etc, and leave only those attributable to the brand. This is the ranking that decided the final brand power by this.

Leadership in the market around the world, stability, power that does not impose geographical and cultural boundaries ... that is "brand".

Let's see from 1st place to 100th place, in order. Many enterprises want to know as common sense of people of society. Do you know how many?
The World's Top Brands

No. 1: Coca-Cola

No. 2: Microsoft

No. 3: IBM

No. 4: GE

No. 5: Intel

# 6: Nokia

No. 7: Toyota

# 8: Disney

# 9: McDonald's

No. 10: Mercedes-Benz

# 11: Citibank

# 12: Marlborough

No. 13: Hewlett-Packard

No. 14: American Express

No. 15: BMW

# 16: Gillette

# 17 in Louis Vuitton

# 18: Cisco

No. 19: Honda

No. 20: Samson

# 21: Merrill Lynch

No. 22: Pepsi

No. 23: Nescafe

No. 24: Google

No. 25: Dell

No. 26: Sony

No. 27: Budweiser

No. 28: HSBC

# 29 in Oracle

No. 30: Ford

No. 31: Nike

No. 32: UPS

No. 33: JP Morgan

No. 34: SAP

No. 35: Canon

No. 36: Morgan Stanley

No. 37: Goldman Sachs

No. 38: Pfizer

No. 39: Apple

No. 40: Kellogg

No. 41: Ikea

No. 42: UBS

No. 43: Novartis

No. 44: Siemens

No. 45: Harley Davidson

No. 46: Gucci

No. 47: eBay

No. 48: Phillips

No. 49: Accenture

No. 50: MTV

No. 51: Nintendo

No. 52: GAP

No. 53: L'Oreal

No. 54: Heinz

No. 55: Yahoo!

No. 56: Volkswagen

No. 57: Xerox

No. 58: Colgate

No. 59: Wrigley's

# 60: Kentucky Fried Chicken

No. 61: Chanel

No. 62: Avon

No. 63: Nestle

No. 64: Kleenex

No. 65: Amazon

No. 66: Pizza Hut

No. 67: Danone

No. 68: Caterpillar

No. 69: Motorola

No. 70: Kodak

No. 71: Adidas

# 72 in Rolex

No. 73: Zara

No. 74: Audi

No. 75: Hyundai

No. 76: BP

No. 77: Panasonic

No. 78: Reuters

No. 79: Craft

No. 80: Porsche

No. 81: Hermes

No. 82: Tiffany

No. 83: Hennessy

No. 84: Duracell

No. 85: ING

No. 86: Cartier

No. 87: Moet & Chandon

No. 88: Johnson & Johnson

No. 89: Shell

No. 90: Nissan

No. 91: Starbucks

# 92 in Lexus

No. 93: Smirnoff

No. 94: LG Electronics

No. 95: Bulgari

No. 96: Prada

No. 97: Armani

# 98 in Burberry

No. 99: Nivea

No. 100: Levis

By the way, in my case, 90% was a company I knew. Even if there is a certain degree of familiarity worldwide, even if it does not spread to Japan, it does not understand even such a company.