A cheap movie rental service may be started at iTunes this autumn

It seems that Apple may start cheap movie rental service using iTunes this autumn.

Apple already has $ 14.99 (about 1700 yen) to $ 9.99 (about 1140 yen) per one,We are downloading and selling movies, which is getting popularHowever, cheap rental service may be good news for users who do not want to see it until purchase.

Details are as follows.
ITunes movie rentals? Maybe soon - Sep. 11, 2007

According to this article, Apple is discussing with the major Hollywood studios about starting movie rental service in fall. Regarding the concrete contents of the rental service, the rental period is 30 days and the price will be 2.99 dollars (about 340 yen).

In addition to being able to watch movies rented on iTunes as well as on iPod and iPhone, rights management technology such as copy prevention technology will be applied.

If it is to be realized in Japan, it will be pleasing to users who normally use the rental shop because not only the cheap rates and the length of the usable period but also the time and labor for returning can be saved.