The top banner advertiser in Japan is Softbank

The first place is "Vodafone-SoftBank" (SoftBank Mobile), the second is "MediaRights (Media Rights)", and the third place is "DHC". Softbank, which has recently intensified its offensive, still seems to put a lot of effort into publicity on the net. Last month, the advertisement cost of the entire banner advertisement was 19.2 billion yen, 4.1% of which was Softbank's mobile phone. In other words, it is about computing about 700 million yen. Perhaps this month I put more ...?

The top 10 sites that post banner ads are pretty interesting. First place is Yahoo! In any case, second place is mixi, anyway, the bottom is surprising result.

Details are below.
Net rating, online advertisement statistics report
"AdRelevance (adrevance)" began on October 16
~ September 2006 Monthly banner advertisement estimated total advertisement expenditure in Japan from 19.2 billion yen ~

The top 10 banner advertisement publication volume by medium in September 2006 is as follows.

First place: Yahoo! Japan (45.1%)
Second place: mixi (11.3%)
3rd place: MSN (3.9%)
4th place: goo (3.2%)
5th place: NIKKEI NET (2.6%)
6th: Infoseek (2.4%)
7th: EC Navi (2.2%)
8th: Excite Japan (1.9%)
9th: price.com (1.8%)
10th place: nikkansports.com (1.7%)

As you can see from this, there are no IT-related news sites, provider's portal sites or shadows ....

Note that text banner advertisements, tie-up advertisements, special banner advertisements such as expanded banners and floating banners are not eligible for aggregation. What do you mean by including all kinds of advertisements on the Internet, including affiliates?